Sales & Marketing Programs
Internationally accredited training courses delivered by a network of expert practitioners — localized for Saudi industrial standards, Vision 2030 workforce objectives, and Saudization (Nitaqat) requirements. Scheduled courses are open for registration; in-house delivery is available by enquiry.
Achieving Excellence in Customer Service: Providing a Quality Service
Achieving customer service excellence is not accomplished by accident, nor is it attained without effort and teamwork. It requires well–trained customer service professionals who have a passion for…
Advance Marketing Research Evaluation and Analysis
Strategic Marketing Planning will help you answer the challenges facing your business which have resulted from financial turmoil, climate change, globalization of markets, scarcity of natural…
Advanced Business Marketing Training
Strategic Marketing Planning will help you answer the challenges facing your business which have resulted from financial turmoil, climate change, globalization of markets, scarcity of natural…
Advanced Digital Marketing Certificate
The Advanced Digital Marketing course discusses and demonstrates advanced concepts and techniques in digital marketing for participants with some previous experience in digital marketing.…
Advanced Marketing Strategy
Too often in business, ‘Marketing’, is just an impressive title for sales, or else it is just the creation of fancy advertising. Yet in truth, marketing is a sophisticated and powerful methodology…
Assessing Customer Service and Quality
Becoming customer centric is one of the most important aims of any organization. Customer centricity refers to the orientation of a company to the needs and behaviors of its customers, rather than…
Beyond Customer Service
Becoming customer-centric is one of the most important aims of any organization. Customer centricity refers to the orientation of a company to the needs and behaviors of its customers, rather than…
Call Center Management Training
The fundamental principles of contact center management that equip call center management professionals to build exceptional operations and careers. Advance the success of your call center and…
Call Center Training: Sales and Customer Service Training for Call Center Agents
The fundamental principles of contact center management that equip call center management professionals to build exceptional operations and careers. Advance the success of your call center and…
Certificate in Social Media Marketing Program
In a digital world dominated by virtual social interactions, the “Certificate in Social Media Marketing” course provides you with invaluable skills that are needed more than ever. It’s not enough for…
Certified Brand Manager Program
Branding is the process by which companies distinguish their product offerings from the competition. A brand is created by developing a distinctive name, package, and design, and by arousing customer…
Certified Marketing Professional
With competition increasing every day and the mounting pressures that characterize tough economic times, you need proven marketing techniques to generate demand for your products and services. The…
Certified Retail Management Professional (CRMP)
This course is the very best training and certification program with industry focus, well-structured course material, and internationally experienced trainers. This is the first-ever comprehensive…
Certified Sales Manager Program
Achieving outstanding sales results in an increasingly competitive world is a difficult task. Only by establishing a modern sales force management system and by training sales management personnel…
Competitor and Market Awareness Training
A properly designed and effective performance management process will require a range of techniques including agreeing objectives, reviewing and monitoring performance, giving feedback, coaching,…
Customer Complaint Management
This specialized course tackles the issue of customer complaints by focusing on its two components: the behavioral aspect related to the individual employee who deals face to face with the…
Customer-Focused Innovation Training
The rise of the Internet, of price-comparison websites, Peer-review websites, and especially Social Media has transformed the business environment globally. Traditional points of differentiation have…
Customer Focused Management
The rise of the Internet, of price-comparison websites, Peer-review websites, and especially Social Media has transformed the business environment globally. Traditional points of differentiation have…
Customer Profiling Techniques and Procedures
This Customer Profiling Techniques & Procedures training course will give you all the essential tools, systems, and procedures you will need to ensure that your service offerings are always perfectly…
Customer Relationship Management: CRM Strategic Roadmap
Customer Relationship management is the strongest and the most efficient approach in maintaining and creating relationships with customers. Customer relationship management is not only pure business…
Customer Satisfaction and Loyalty Training
To be successful and profitable, any business must keep satisfying their customers so that they keep coming back to do business. Loyal customers are the core of every business. The objective of this…
Customer Service and Business Communication
This Customer Service & Communication training course on Service Quality and Excellence is designed to give customer service professionals the communication skills, technology tools, and best…
Customer Service Excellence How to Win and Keep Customers
Achieving customer service excellence is not accomplished by accident, nor is it attained without effort and teamwork. It requires well–trained customer service professionals who have a passion for…
Customer Service Strategy: Building a Customer Centric Organization
Satisfying our customers is essential, whether they are internal or external customers. To do this we must focus all our activities on delighting our customers; that is becoming Customer-Centric.…
Customer Service Training: Critical Elements Of Customer Service
You will spend the first part of the day getting to know participants and discussing what will take place during the workshop. Students will also have an opportunity to identify their personal…
Customer Services and Telephone Etiquette Skills
An organization’s effectiveness is measured by its ability to supply its customer’s needs and wants efficiently. But how the organization can achieve customer satisfaction is a key issue to sustain a…
Developing Marketing Strategy Training
An intensive program that focuses on the planning and implementation of marketing strategies to ensure business unit and organization success. Participants will learn how to align marketing…
Development of Sales and Marketing Skills
The discipline of marketing will enable you to build powerful brands that command a place within the psyche of your customers. Executed well, marketing can have a profound effect on your bottom line…
Digital Marketing Hands-on Master-Class Training
In simple terms, "digital marketing is the promotion of products or brands via one or more forms of electronic media. Digital marketing differs from traditional marketing in that it involves the use…
Distribution Channels: Optimizing Market Penetration
Sales and marketing staff and executives who wish to interact more effectively with distribution channels, and optimize product and services market penetration and consumer coverage. In addition,…
Emotional Intelligence for Sales Professionals Program
An ever-changing business environment requires new selling skills – old-fashioned techniques don’t work with today's buyers. Most sales professionals excel in their hard skills, such as closing…
Endorsed Core Marketing and Sales Skills for Business Professionals
A recently conducted benchmarking study by McKinsey & Company involving 15,000 employees at more than 140 leading B2B and B2B2C global businesses showed revenue growth at companies with more advanced…
Endorsed Marketing Communications and Media Planning Program
Advertising and marketing communications’ is the art and business of developing and communicating messages that provide consumers with information about products, services, and ideas. Marketing…
Etiquette for Excellent Customer Service for Front Line Staff
In this course, we cover all the most important elements of service any person involved in direct interactions with customers should know and apply. From the necessary Behavioral and communication…
Handling Difficult Customers
How do you cope with challenging customers and situations in the workplace? This workshop sets out to demonstrate how engaging customers properly can benefit both the employee and the customer.…
How to Handle Difficult Customers and Other Tough Situations
How do you cope with challenging customers and situations in the workplace? This workshop sets out to demonstrate how engaging customers properly can benefit both the employee and the customer.…
Implementing and Managing a Customer Complaints System
This specialized course tackles the issue of customer complaints by focusing on its two components: the behavioral aspect related to the individual employee who deals face to face with the…
Internet Marketing and Social Media
In a digital world dominated by virtual social interactions, the “Social Media Marketing” course provides you with invaluable skills that are needed more than ever. It’s not enough for established or…
Major Accounts Selling: Negotiating and Winning RFPS
Sales professionals, including account managers, sales contract negotiators, sales representatives, and sales executives as well as sales managers and directors of sales and marketing who are seeking…
Managing and Leading Strategic Communication: Public Relations, Marketing and Internal Communication
Professionals have a strategic role in leading communications with stakeholders both inside and outside their organizations. It is they who ensure stakeholders understand their vision of the future…
Managing Marketing Communications and Brand Management
This Marketing Communications and Brand Management training course provides participants with an understanding of the concepts of marketing communications and branding activities at a practical…
Managing Service Quality and Customer Satisfaction
In this increasingly competitive world, customers are in a position to demand ever-increasing levels of service and quality. Rather than simply react to their demands, successful companies are…
Market Analysis, Competitive Intelligence And Benchmarking
This course has been specially designed to enable delegates to analyse increasingly complex market structures to cope with higher levels of competition and to set targets ad performance measures that…
Marketing for Better Results Training
A properly designed and effective performance management process will require a range of techniques including agreeing objectives, reviewing and monitoring performance, giving feedback, coaching,…
Marketing For Non Marketing Managers
To be outstanding in business, you need to be outstanding at marketing. No matter how compelling your product or service is, if people don’t know about it, they won’t buy it. This marketing for…
Marketing Management Essentials
The discipline of essential Sales & marketing will enable you to build powerful brands that command a place within the psyche of your customers. Executed well, Sales & marketing can have a profound…
Marketing Master Class Training
With competition increasing every day and the mounting pressures that characterize tough economic times, you need proven marketing techniques to generate demand for your products and services. The…
Marketing Metrics Effectiveness and ROI
The marketing landscape is changing and unlike decades ago, today’s marketing activities produce a plethora of metrics that can be measured and analyzed to produce significant strategic insight. This…
Marketing Research Evaluation and Analysis
This course covers the basics of market research and introduces a number of advanced techniques to gain real and in-depth insight to help make better business decisions. Explaining how to write a…
Mastering Public Relations and Corporate Customers Communications
This Mastering Public Relations and Corporate Communications training course is designed to help Communications, PR, and Marketing professionals to audit their current practice and measure its…
Mastering Sales and Marketing in the Age of New Social Media
In a digital world dominated by virtual social interactions, the “Certificate in Social Media Marketing” course provides you with invaluable skills that are needed more than ever. It’s not enough for…
Measuring Marketing Effectiveness and ROI
In today’s economy, it is important that marketing professionals understand how every marketing dollar is being spent and what benefits their marketing campaigns are providing. By tracking their…
Measuring, Monitoring and Achieving the Excellence Quality in Customer Service
This Customer Service training course on Service Quality and Excellence is designed to give customer service professionals the communication skills, technology tools, and best practices they require…
MINI MBA: The Sales & Marketing Management
Sales Management Until very recently, many companies organized their sales forces rather like armies and their commercial strategies like military campaigns. Companies were hierarchical, with a clear…
New Product Launch Using Marketing Communication: Proven Strategies and Techniques
In our modern world, products are developed, launched, upgraded, and re-launched in record times. Agile Product Management is crucial in gaining a competitive advantage and prospering in the…
Professional Customer Service Management
The customer revolution is here to stay. As products and services become more and more alike, the competitive edge has to come from the experience the customer has with your organization – it all…
Quality Assurance for Customer Service and Mystery Shoppers
For a great customer experience, every interaction at every customer touchpoint must be exceptional. Customer Experience (CX) means creating and effectively managing your customers’ emotions. In…
Real Estate Marketing Training
In this course, we will give you a step by step plan with proven systems so you can tackle your real estate marketing goals from day one. Have confidence that you will succeed in this profession and…
Recent Trends for the Development of Marketing and Applications to Increase Sales
Marketing is the act of facilitating the exchange of a given commodity for goods, services, and/or money to deliver maximum value to the consumer. From a societal point of view, marketing is the link…
Sales and Marketing In a Competitive Environment
The discipline of marketing will enable you to build powerful brands that command a place within the psyche of your customers. Executed well, marketing can have a profound effect on your bottom line…
Sales Planning and Territory Management
Analyze the process of the sales planning and territory management. Practice the effective ways of setting goals, developing sales activities, and managing time effectively. Use relevant tools for…
Sales Professional Certificate
Mastering the inter-related skills of sales, negotiation, and presentation is the key to success both for individuals building their careers and for the organizations in which they work. Drawing on…
Sales Strategy and Planning Training
Analyze the process of sales planning and territory management. Practice the effective ways of setting goals, developing sales activities and managing time effectively. Use relevant tools for route…
Sales Training: Selling Smarter
It’s no secret that the sales industry continues to change and evolve rapidly. This is an exciting and dynamic profession, although it is often underrated and misunderstood. The back-slapping, high…
Selling and Customer Relations Training
In this increasingly competitive world, customers are in a position to demand ever-increasing levels of service and quality. Rather than simply react to their demands, successful companies are…
Selling and Marketing Management
The discipline of marketing will enable you to build powerful brands that command a place within the psyche of your customers. Executed well, marketing can have a profound effect on your bottom line…
Selling and Negotiation Skills Techniques
Designed specifically to help you refine and develop your existing negotiation skills, this "hands-on" concentrated course will give you innovative techniques and alternative negotiating strategies…
SME Market Understanding Training
Attendees will be expected to study and understand marketing theory and practice, and more importantly, learn how to apply their marketing knowledge and skills to real-life problem-solving situations…
Social Media Marketing and Networking
In a digital world dominated by virtual social interactions, the “Certificate in Social Media Marketing” course provides you with invaluable skills that are needed more than ever. It’s not enough for…
Social Media Marketing Masterclass
The Standard Social Media Marketing course is designed to provide participants with an overview of everything you'll need to know to understand and implement a social networking marketing plan. We'll…
Strategic Sales Planning and Territory Management
Analyze the process of the sales planning and territory management. Practice the effective ways of setting goals, developing sales activities, and managing time effectively. Use relevant tools for…
Telemarketing: Using The Telephone As A Sales Tool
Virtually everybody in sales today sells over the phone at least part of the time. Perhaps it is time for you to evaluate how you use the telephone and where it fits into your sales and marketing…
Telesales Essential Skills Training
Virtually everybody in sales today sells over the phone at least part of the time. Perhaps it is time for you to evaluate how you use the telephone and where it fits into your sales and marketing…
Can't find what you need?
Al-Khobraa builds bespoke in-house programmes for teams across Saudi Arabia — Riyadh, Jeddah, Eastern Province, and beyond. Fully localized technical modules tailored to your operational specifics. Contact us for an enquiry; no price is listed for in-house delivery.