Customer Service and Business Communication

Sales & Marketing · 5 Days · Public · Al-Khobraa certified · From USD 3,900

Overview

This Customer Service & Communication training course on Service Quality and Excellence is designed to give customer service professionals the communication skills, technology tools, and best practices they require to build strong customer relationships and develop a customer-centric organization.

Learning Objectives

• Establish the importance of setting and reviewing customer service standards
• Use body language to build trust and rapport face-to-face or over the phone
• Communicate more effectively by utilizing active listening and questioning skills
• Demonstrate how to deal with difficult or demanding customers in a professional manner
• Set SMART objectives and goals to become more productive
• Utilize stress management techniques to increase job satisfaction

Who Should Attend

This training course is suitable for a wide range of professionals but will greatly benefit: Frontline Customer Service Representatives (CSR) Team Supervisors Department Managers Account Managers Field Service Representatives Brand Managers Public Relation Professionals

• Frontline Customer Service Representatives (CSR)
• Team Supervisors
• Department Managers
• Account Managers
• Field Service Representatives
• Brand Managers
• Public Relation Professionals

Course Outline

Day 1 — Responding to the Voice of the Customer

• What do your customers expect?
• Serving Internal and External Customers
• Active Listening and Questioning Skills
• How to Read your Customer’s Body Language?

Day 2 — Developing a Top-Down Customer-Centric Culture

• Creating a Customer Service Vision and Strategy
• Steps for Implementing a Customer-centric Service Model
• The Best and Worst Customer Service Providers
• Most Admired Leadership Traits

Day 3 — Going the Extra Mile to Provide Customer Service Excellence

• The Power of a Positive Attitude
• Is your team ready for takeoff?
• Presenting a Professional Appearance
• How to Use Customer Service to Increase Sales and Brand Loyalty?

Day 4 — Measuring and Monitoring Customer Service Satisfaction

• Why is measuring customer satisfaction important?
• Customer Service Satisfaction Measuring and Monitoring
• Techniques for Giving and Receiving Feedback
• Best Practices for Processing Customer Service Issues

Day 5 — Leading the Way to Superior Customer Service!

• Setting SMART Goals for Continuous Improvement
• Building Employee and Team Motivation
• Coaching and Mentoring Team Members
• Stress Management Tips and Techniques

Accreditation

Al-Khobraa certified. On completion delegates receive an Al-Khobraa certificate of achievement.

Dates & Venues

Dates	Venue	Delivery	Duration	Fee (USD)
13–17 December 2026	Riyadh, KSA	Public	5 days	3,900

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Frequently Asked Questions

What do Al-Khobraa sales and marketing courses cover?

The portfolio covers digital marketing, search engine optimisation (SEO) and social media, brand and product management, marketing strategy and research, B2B and key account selling, sales management, and commercial negotiation — with practical exercises on delegates’ own markets.

Who should attend a sales and marketing course?

These courses suit sales representatives and account managers, sales and commercial managers, marketing officers and brand managers, digital and social media specialists, business development staff, and technical professionals moving into customer-facing roles.

How long are sales and marketing courses, and where are they held?

Most Al-Khobraa sales and marketing courses run over 5 days. The exact duration, dates and city for this course are listed in the dates section on this page. Public sessions run across Saudi Arabia — Riyadh, Jeddah, Al-Khobar, Jubail and Yanbu — as well as regional and international venues, with live virtual classrooms available on request.

What certificate will I receive?

Delegates who complete the course receive an Al-Khobraa certificate of completion, issued by a Saudi-registered training provider. Al-Khobraa also delivers internationally accredited programmes; where a course carries an external awarding body such as PMI, CIPS, ILM or IOSH, that body is named on the course's own page.

Can sales and marketing training be delivered in-house for our team?

Yes. Any Al-Khobraa sales and marketing course can be delivered in-house at your own premises anywhere in Saudi Arabia or the GCC, with the content, dates and language of delivery tailored to your team. Al-Khobraa is an approved HRDF (Hadaf) provider, so eligible Saudi employers can seek training support. Contact us for a quotation.

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