Certified Sales Manager Program

Sales & Marketing · 5 Days · Public · Al-Khobraa certified · From USD 3,900

Overview

Achieving outstanding sales results in an increasingly competitive world is a difficult task. Only by establishing a modern sales force management system and by training sales management personnel effectively, can today’s firm compete. The Certified Sales Manager course provides frontline sales managers with the knowledge, skills, and tools they need to drive bottom-line performance. It focuses on improving organization and forecasting skills, as well as other technical competencies aimed at guiding salespeople towards higher performance.

Learning Objectives

• Demonstrate traits of an excellent sales manager facing modern market challenges
• Design and deliver sales strategies, organize sales territories, and use different forecasting models to optimize sales results
• Appraise and train the sales team to generate increased sales and profits
• Conduct effective sales coaching and counseling sessions
• Use their leadership and team-building abilities to improve sales and retain people
• Carry out productive sales performance reviews and use a wide array of sales performance evaluation models

Who Should Attend

This course is designed for the course is designed for sales managers and directors, and other professionals seeking to strengthen their capability in this area.

• The course is designed for sales managers and directors
• Professionals in Sales & Negotiation
• Sales, marketing and business development staff

Course Outline

Day 1 — Sales Management and the Marketing Mix

• Sales management defined
• Sales management functions
• The position of personal selling in the marketing mix
• The sales competency model

Day 2 — Sales Process Management

• Understanding the psychology of the buyer
• Characteristics of successful salespeople
• Identifying the components of the sales process
• Selling 'ASAP'

Day 3 — Sales Management Capstone Competencies

• The recruitment of a sales force Recruiting and staffing of a sales force
• Determining the number of salespeople (models)
• Training and coaching the sales force Developing and conducting a sales training program
• The field training process​

Day 4 — Team Leadership and Motivation

• The team development cycle
• Identifying team roles, strengths, and weaknesses
• Coaching salespeople for peak performance
• The sales coaching process

Day 5 — Sales Performance Management

• The critical importance of setting standards
• Types of standards
• Characteristics of an effective appraisal system
• Criteria for results-based evaluations

Accreditation

Al-Khobraa certified. On completion delegates receive an Al-Khobraa certificate of achievement.

Dates & Venues

Dates	Venue	Delivery	Duration	Fee (USD)
13–17 December 2026	Dubai, UAE	Public	5 days	3,900

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Frequently Asked Questions

What do Al-Khobraa sales and marketing courses cover?

The portfolio covers digital marketing, search engine optimisation (SEO) and social media, brand and product management, marketing strategy and research, B2B and key account selling, sales management, and commercial negotiation — with practical exercises on delegates’ own markets.

Who should attend a sales and marketing course?

These courses suit sales representatives and account managers, sales and commercial managers, marketing officers and brand managers, digital and social media specialists, business development staff, and technical professionals moving into customer-facing roles.

How long are sales and marketing courses, and where are they held?

Most Al-Khobraa sales and marketing courses run over 5 days. The exact duration, dates and city for this course are listed in the dates section on this page. Public sessions run across Saudi Arabia — Riyadh, Jeddah, Al-Khobar, Jubail and Yanbu — as well as regional and international venues, with live virtual classrooms available on request.

What certificate will I receive?

Delegates who complete the course receive an Al-Khobraa certificate of completion, issued by a Saudi-registered training provider. Al-Khobraa also delivers internationally accredited programmes; where a course carries an external awarding body such as PMI, CIPS, ILM or IOSH, that body is named on the course's own page.

Can sales and marketing training be delivered in-house for our team?

Yes. Any Al-Khobraa sales and marketing course can be delivered in-house at your own premises anywhere in Saudi Arabia or the GCC, with the content, dates and language of delivery tailored to your team. Al-Khobraa is an approved HRDF (Hadaf) provider, so eligible Saudi employers can seek training support. Contact us for a quotation.

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