Emotional Intelligence for Sales Professionals Program

Sales & Marketing · 5 Days · Public · Al-Khobraa certified · From USD 3,900

Overview

An ever-changing business environment requires new selling skills – old-fashioned techniques don’t work with today's buyers. Most sales professionals excel in their hard skills, such as closing techniques, but pay little attention to empathy, rapport, and self-confidence. Mastering emotional intelligence skills will have a huge impact on personal sales results and therefore on the company’s revenue. Leading sales teams with emotional intelligence will help to increase turnover and create a positive culture within the company.

Learning Objectives

• Understand the importance of emotional intelligence in the sales environment
• Understand the science behind emotional intelligence and the brain
• Develop emotional intelligence in all areas of the sales process including prospecting, objection handling, qualifying, and closing
• Improve their ability to recognize and deal with their own emotional triggers
• Develop practical strategies to manage their own emotions
• Improve their interpersonal skills such as confidence, self-awareness, self-regard, and impulse control
• Learn to read the emotions of others in the sales contest
• Examine different behavior styles of clients
• Perfect their questioning and listening techniques
• Learn to understand nonverbal communication
• Learn how to create an emotionally intelligent sales culture
• Examine specific attributes that make sales managers good leaders
• Study the techniques to inspire and lead teams

Who Should Attend

This training course is suitable for a wide range of professionals but will greatly benefit: Sales Professionals Business Development Team Member Key Account Managers Team Leaders and Sales Executives Anyone involved in sales or looking into enhancing their sales skills

• Sales Professionals
• Business Development Team Member
• Key Account Managers
• Team Leaders and Sales Executives

Course Outline

Day 1 — Understanding Emotions

• Understanding emotional intelligence
• Return On Emotions
• Neuroscience of sales
• The emotional challenge and opportunity

Day 2 — Managing Emotions

• Understanding reactions under stress and conflict
• Best techniques from top sales to manage stress
• Choosing emotions
• Re-charge emotional reserves

Day 3 — Understanding the Emotions of Others

• Power of empathy
• Marston’s personality types
• Matching and mirroring communication style and body language
• Recognizing others’ motivations, triggers, and reactions

Day 4 — Social Skills in the Sales Process

• How to better connect and meet
• The strategy of building referral partners and relationships
• Filling the pipeline through effective networking
• Crafting value propositions and presentation

Day 5 — Emotionally Intelligent Sales Culture and Leadership

• Importance of social responsibility
• Developing emotionally intelligent teams
• Promoting teamwork and collaboration
• Recognizing and appreciating the efforts of others

Accreditation

Al-Khobraa certified. On completion delegates receive an Al-Khobraa certificate of achievement.

Dates & Venues

Dates	Venue	Delivery	Duration	Fee (USD)
20–24 December 2026	Istanbul, Turkey	Public	5 days	4,500

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Frequently Asked Questions

What do Al-Khobraa sales and marketing courses cover?

The portfolio covers digital marketing, search engine optimisation (SEO) and social media, brand and product management, marketing strategy and research, B2B and key account selling, sales management, and commercial negotiation — with practical exercises on delegates’ own markets.

Who should attend a sales and marketing course?

These courses suit sales representatives and account managers, sales and commercial managers, marketing officers and brand managers, digital and social media specialists, business development staff, and technical professionals moving into customer-facing roles.

How long are sales and marketing courses, and where are they held?

Most Al-Khobraa sales and marketing courses run over 5 days. The exact duration, dates and city for this course are listed in the dates section on this page. Public sessions run across Saudi Arabia — Riyadh, Jeddah, Al-Khobar, Jubail and Yanbu — as well as regional and international venues, with live virtual classrooms available on request.

What certificate will I receive?

Delegates who complete the course receive an Al-Khobraa certificate of completion, issued by a Saudi-registered training provider. Al-Khobraa also delivers internationally accredited programmes; where a course carries an external awarding body such as PMI, CIPS, ILM or IOSH, that body is named on the course's own page.

Can sales and marketing training be delivered in-house for our team?

Yes. Any Al-Khobraa sales and marketing course can be delivered in-house at your own premises anywhere in Saudi Arabia or the GCC, with the content, dates and language of delivery tailored to your team. Al-Khobraa is an approved HRDF (Hadaf) provider, so eligible Saudi employers can seek training support. Contact us for a quotation.

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