Marketing Metrics Effectiveness and ROI

Sales & Marketing · 5 Days · Public · Al-Khobraa certified · From USD 3,900

Overview

The marketing landscape is changing and unlike decades ago, today’s marketing activities produce a plethora of metrics that can be measured and analyzed to produce significant strategic insight. This training course aims to equip delegates with practical skills and best practices they need to develop an effective marketing measurement framework for optimum business results. In addition, delegates will discover how to use proven marketing analytics to streamline their marketing efforts.

Learning Objectives

Who Should Attend

This training course is suitable for middle and senior managers who have the responsibility for divisional or organizational success, as well as consultants and professionals who support them. For example: Sales and Marketing professionals Public Relations professionals Account Managers Department managers Human Resource professionals

Course Outline

Day 1 — How to assess the effectiveness of an organisation’s…

Day 2 — Assess and measure marketing efforts to maximize sales…

Day 3 — Identify social media marketing options to improve…

Day 4 — How to identify and overcome roadblocks to measuring…

Day 5 — How to incorporate ROI measurement into the budgeting…

Accreditation

Al-Khobraa certified. On completion delegates receive an Al-Khobraa certificate of achievement.

Dates & Venues

DatesVenueDeliveryDurationFee (USD)
27–31 December 2026Dubai, UAEPublic5 days3,900

Enquire about Marketing Metrics Effectiveness and ROI · Enquire on WhatsApp

Frequently Asked Questions

What do Al-Khobraa sales and marketing courses cover?

The portfolio covers digital marketing, search engine optimisation (SEO) and social media, brand and product management, marketing strategy and research, B2B and key account selling, sales management, and commercial negotiation — with practical exercises on delegates’ own markets.

Who should attend a sales and marketing course?

These courses suit sales representatives and account managers, sales and commercial managers, marketing officers and brand managers, digital and social media specialists, business development staff, and technical professionals moving into customer-facing roles.

How long are sales and marketing courses, and where are they held?

Most Al-Khobraa sales and marketing courses run over 5 days. The exact duration, dates and city for this course are listed in the dates section on this page. Public sessions run across Saudi Arabia — Riyadh, Jeddah, Al-Khobar, Jubail and Yanbu — as well as regional and international venues, with live virtual classrooms available on request.

What certificate will I receive?

Delegates who complete the course receive an Al-Khobraa certificate of completion, issued by a Saudi-registered training provider. Al-Khobraa also delivers internationally accredited programmes; where a course carries an external awarding body such as PMI, CIPS, ILM or IOSH, that body is named on the course's own page.

Can sales and marketing training be delivered in-house for our team?

Yes. Any Al-Khobraa sales and marketing course can be delivered in-house at your own premises anywhere in Saudi Arabia or the GCC, with the content, dates and language of delivery tailored to your team. Al-Khobraa is an approved HRDF (Hadaf) provider, so eligible Saudi employers can seek training support. Contact us for a quotation.

Related Sales & Marketing Courses

Browse all Sales & Marketing training courses