Customer Profiling Techniques and Procedures

Sales & Marketing · 5 Days · Public · Al-Khobraa certified · From USD 3,900

Overview

This Customer Profiling Techniques & Procedures training course will give you all the essential tools, systems, and procedures you will need to ensure that your service offerings are always perfectly matched to customer needs and expectations. The rise of Social Media, peer-review websites, and price comparison sites has put power firmly in the customer's hands. It is getting more and more complicated for organizations to differentiate themselves and stand out from all the "noise". Customers expect products and services to be perfect for them and are becoming increasingly unforgiving.

Learning Objectives

• Understand and use proven Customer profiling techniques to segment Client accounts and individuals
• Understand the real, personal meaning of value and how it works with accurate profiling to generate winning strategies
• Understand the psychology of buying and how it differs in different segments
• Use tools and techniques to Profile business and develop separate strategies for each type
• Understand how to create meaningful surveys, that yield significant, actionable data
• How to use proven tools to manage and use Customer information

Who Should Attend

This training course is suitable for a wide range of professionals but will greatly benefit: Customer Service Professionals Team Leaders & Supervisors Administrators HR & Training Professionals Accounts Personnel Sales & Marketing Professionals Public Relations Personnel

• Customer Service Professionals
• Team Leaders & Supervisors
• Administrators
• HR & Training Professionals
• Accounts Personnel
• Sales & Marketing Professionals
• Public Relations Personnel

Course Outline

Day 1 — The Fundamentals of Customer Profiling Techniques and Procedures

• What is Customer Profiling?
• The Business Case for Customer Profiling
• Account Profiling and Strategies Resulting
• The History of Temperament Profiling

Day 2 — Customer Segmentation, Data Mining and Market Analysis

• SWOT Analyses
• PESTLE Analyses
• What are the benefits of Customer Segmentation?
• Using Segmentation to Gain Customer Insight and Market Penetration

Day 3 — Communication and Interpersonal Skills Development

• The Mind of the Customer – Why they sometimes just do not “get it”?
• The Importance of Understanding your Customer’s Body Language
• Identifying your Customer’s “Preferred Learning Style”
• Active Listening and Questioning Skills to Improve Communication Effectiveness

Day 4 — Creating Wow! - How to use Profiling to create Raving Fans

• Moments of Truth
• WOW Factor: Customer “touch points”
• Mapping the Customer Journey
• Motivating Internal and External Customers

Day 5 — Execution and Continuous Improvement

• Kaizen: The Japanese Art of Continuous Improvement
• Tools and techniques to manage Continuous Improvement
• Goal Setting
• Implementation Steps

Accreditation

Al-Khobraa certified. On completion delegates receive an Al-Khobraa certificate of achievement.

Dates & Venues

Dates	Venue	Delivery	Duration	Fee (USD)
6–10 December 2026	Istanbul, Turkey	Public	5 days	4,500

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Frequently Asked Questions

What do Al-Khobraa sales and marketing courses cover?

The portfolio covers digital marketing, search engine optimisation (SEO) and social media, brand and product management, marketing strategy and research, B2B and key account selling, sales management, and commercial negotiation — with practical exercises on delegates’ own markets.

Who should attend a sales and marketing course?

These courses suit sales representatives and account managers, sales and commercial managers, marketing officers and brand managers, digital and social media specialists, business development staff, and technical professionals moving into customer-facing roles.

How long are sales and marketing courses, and where are they held?

Most Al-Khobraa sales and marketing courses run over 5 days. The exact duration, dates and city for this course are listed in the dates section on this page. Public sessions run across Saudi Arabia — Riyadh, Jeddah, Al-Khobar, Jubail and Yanbu — as well as regional and international venues, with live virtual classrooms available on request.

What certificate will I receive?

Delegates who complete the course receive an Al-Khobraa certificate of completion, issued by a Saudi-registered training provider. Al-Khobraa also delivers internationally accredited programmes; where a course carries an external awarding body such as PMI, CIPS, ILM or IOSH, that body is named on the course's own page.

Can sales and marketing training be delivered in-house for our team?

Yes. Any Al-Khobraa sales and marketing course can be delivered in-house at your own premises anywhere in Saudi Arabia or the GCC, with the content, dates and language of delivery tailored to your team. Al-Khobraa is an approved HRDF (Hadaf) provider, so eligible Saudi employers can seek training support. Contact us for a quotation.

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