Sales & Marketing · 5 Days · Public · Al-Khobraa certified · From USD 4,500
Overview
The Advanced Digital Marketing course discusses and demonstrates advanced concepts and techniques in digital marketing for participants with some previous experience in digital marketing. Participants will utilize a variety of case studies and exercises to develop the essential skills needed to create and implement advanced digital and social media strategies. Topics covered include conversion tracking on social media, Conversion Rate Optimization (CRO), advanced search engine optimization (SEO) techniques, utilizing AdRoll, and influencer and affiliate marketing.
Learning Objectives
Utilize advanced advertising techniques on popular social media platforms
Setup conversion tracking on social media and Google AdWords
Use advanced advertising features in Google Paid Search
Recognize and use advanced SEO techniques to rank in top positions
Understand CRO to improve conversions
Employ powerful display retargeting techniques using AdRoll
Understand and utilize the power of influencers’ marketing and affiliate marketing
Brainstorm, create, and execute an effective digital marketing strategy
Design, write and publish engaging blog posts and articles
Position their websites on page 1 of Google organic search (SEO)
Create and manage effective paid search marketing campaigns (SEM)
Build brand awareness by launching and managing the display, banner, and video ads
Create, manage and advertise engaging content on social media
Build a successful newsletter to enhance customer loyalty
Read, analyze and interpret various key online advertising metrics
Leverage the power of Google Analytics to track conversions and improve overall results
Participants will have the chance to work on real case studies including many regional and global brands.
Who Should Attend
This course is designed for digital, sales, marketing, and media professionals; as well as webmasters, web developers, key managers, and any business persons with previous experience in digital and social media marketing who are seeking to take their digital skills to the next level.
Target Competencies:
Social media advertising techniques
Paid and organic search techniques
Display and retargeting
Influencers and affiliate marketing
Social media advertising techniques
Paid and organic search techniques
Display and retargeting
Influencers and affiliate marketing
Course Outline
Day 1 — The pillars of Conversion Rate Optimization (CRO)
Strategic thinking for advanced digital marketers
Introduction to CRO
From reach to conversion: Key metrics on the path to conversion
The fundamentals of A/B testing
Day 2 — Advanced Search Engine Marketing (SEM)
Advanced keywords optimizations
How to make the most out of the keyword planner
Using the opportunities tab
Using ad extensions
Day 3 — Advanced social media advertising techniques
How to use custom audiences on Facebook and Instagram
How to create a lookalike audience on Facebook and Instagram
Using pixels to track conversions
Generating advanced and custom reports on the Ad Manager
Day 4 — Advanced display and retargeting techniques
Introduction to programmatic advertising
Introduction to remarketing (Retargeting)
Advanced features in Google Display
Introduction to AdRoll
Day 5 — Advanced Search Engine Optimization (SEO) techniques
Setting up and using the Google Search Console
Key SEO tags that make or break your organic rankings
Useful SEO diagnostic tools
How to conduct a keyword research
Accreditation
Al-Khobraa certified. On completion delegates receive an Al-Khobraa certificate of achievement.
What do Al-Khobraa sales and marketing courses cover?
The portfolio covers digital marketing, search engine optimization (SEO) and social media, brand and product management, marketing strategy and research, B2B and key account selling, sales management, and commercial negotiation — with practical exercises on delegates’ own markets.
Who should attend a sales and marketing course?
These courses suit sales representatives and account managers, sales and commercial managers, marketing officers and brand managers, digital and social media specialists, business development staff, and technical professionals moving into customer-facing roles.
How long are sales and marketing courses, and where are they held?
Most Al-Khobraa sales and marketing courses run over 5 days. The exact duration, dates and city for this course are listed in the dates section on this page. Public sessions run across Saudi Arabia — Riyadh, Jeddah, Al-Khobar, Jubail and Yanbu — as well as regional and international venues, with live virtual classrooms available on request.
What certificate will I receive?
Delegates who complete the course receive an Al-Khobraa certificate of completion, issued by a Saudi-registered training provider. Al-Khobraa also delivers internationally accredited programs; where a course carries an external awarding body such as PMI, CIPS, ILM or IOSH, that body is named on the course's own page.
Can sales and marketing training be delivered in-house for our team?
Yes. Any Al-Khobraa sales and marketing course can be delivered in-house at your own premises anywhere in Saudi Arabia or the GCC, with the content, dates and language of delivery tailored to your team. Al-Khobraa is an approved HRDF (Hadaf) provider, so eligible Saudi employers can seek training support. Contact us for a quotation.