Management & Leadership · 5 Days · Public · Al-Khobraa certified · From USD 3,900
Overview
This communication strategy training group format facilitates sharing of knowledge and experience among high-level peers. the course is a one-week masterclass for senior PR professionals. It is designed to develop leadership about the latest state of the art in international communications.
Learning Objectives
Feel up to date with thinking and practices at the most senior level in public relations
Reflect and discuss the latest ideas and developments in the industry
Develop complex and sophisticated communication strategies
Identify how, where and when to engage in the policy and legislative process
Engage with the media strategically at a top editorial level
Analyse the roles and functions of an ideal communication department
Create policies, procedures, materials and resources to facilitate the efficient running of your own communication department
Create crisis messages, positioning and response tactics response rapidly and decisively
Engage confidently with journalists and in online social media
Represent your organisation effectively even in the most challenging of crisis interviews
Who Should Attend
This course is designed for professionals working in management and leadership, as well as those whose responsibilities require a stronger practical grasp of the subject and its application within their organisation.
Professionals in Strategic Leadership
Managers, team leaders and supervisors
Heads of department and function leads
Course Outline
Day 1 — Advanced communication strategy This one-day module covers strategy at the manager and director level, including creating and deploying soph
Evidence-based communication strategy: how to measure and prove the value of communication
Advanced strategy tools and concepts: specialized techniques for developing complex PR strategies
Justifying strategy: securing management support: how to get support from the top for ambitious PR strategies
Rolling out and managing a communication strategy: the systematic process of creating and deploying a PR strategy
Day 2 — Strategic media engagement This one-day module covers sophisticated approaches to media relations that will enable PR professionals with som
Creative news and media management: how to generate creative news angles and secure prominent coverage even for borderline stories
Innovative media engagement tactics: how to engage journalists using innovative techniques
Online media relations: how to conduct media relations on the Web and align media relations work with online social media
Preparing and coaching spokespeople: how to brief and debrief spokespeople so that they perform effectively in interviews
Day 3 — Handling the media in a crisis This one-day module covers how to take control of communication in the crucial early moments after a negative
Seizing the golden hour
Crisis positioning
Online crisis communication
Crisis media engagement
Day 4 — Internal communications This module covers how to plan, design and deploy communications campaigns aimed at employees and colleagues
Internal tools and tactics
Case studies of successful internal engagement
Recognition and reward
Communicating corporate values
Day 5 — Advanced communications and PR management This one-day module covers best practices in designing and managing communication departments and
Managing a strategic PR department: best practice in running a PR function, from the perspective of communication managers and directors
Policies, processes, materials, and resources: how to design operational systems based on best practice
Advanced communication program management: how to lead and manage high-profile PR and communications programs that deliver results against communication strategies
Campaign budgeting and financial management: how to plan and manage budgets for communication departments and campaigns
Accreditation
Al-Khobraa certified. On completion delegates receive an Al-Khobraa certificate of achievement.
What do Al-Khobraa management and leadership courses cover?
The portfolio covers KPIs and performance management, strategic planning and execution, Mini MBA programmes, supervisory and first-line management skills, change leadership, decision-making and problem-solving, and executive communication. Sessions are workshop-based, built around delegates’ own organisational challenges.
Who should attend a management and leadership course?
These courses suit team leaders and supervisors, department and functional managers, newly promoted managers moving from technical to leadership roles, senior specialists preparing for management, and executives responsible for strategy or organisational performance.
How long are management and leadership courses, and where are they held?
Most Al-Khobraa management and leadership courses run over 5 days. The exact duration, dates and city for this course are listed in the dates section on this page. Public sessions run across Saudi Arabia — Riyadh, Jeddah, Al-Khobar, Jubail and Yanbu — as well as regional and international venues, with live virtual classrooms available on request.
What certificate will I receive?
Delegates who complete the course receive an Al-Khobraa certificate of completion, issued by a Saudi-registered training provider. Al-Khobraa also delivers internationally accredited programmes; where a course carries an external awarding body such as PMI, CIPS, ILM or IOSH, that body is named on the course's own page.
Can management and leadership training be delivered in-house for our team?
Yes. Any Al-Khobraa management and leadership course can be delivered in-house at your own premises anywhere in Saudi Arabia or the GCC, with the content, dates and language of delivery tailored to your team. Al-Khobraa is an approved HRDF (Hadaf) provider, so eligible Saudi employers can seek training support. Contact us for a quotation.