Public Relations (PR) and Customer Satisfaction in Oil and Gas Industry
Management & Leadership · 5 Days · Public · Al-Khobraa certified · From USD 2,500
Overview
Public relations is a strategic communications process that organisations use to build mutually beneficial relationships with the public. It encompasses all steps and actions taken to drive the public to think of an organisation as desired by the organisation itself. In most cases, public relations efforts are undertaken to ensure a positive image and reputation of an organisation in the eyes of the public. Public relations could be considered a marketing plan or part of a marketing plan, aiming to create brand and product or service awareness.
Learning Objectives
in-depth information on public relations and a detailed understanding of media skills required to maintain good media relations
the required awareness, information and maturity to understand the impact of media coverage on the image and brand of the organisation
the necessary confidence and experience to successfully coordinate and communicate with media professionals
the adequate skill set to undertake sensitive roles and responsibilities concerning public relations and media relations for the organisation, thus contributing to better organisational branding and growth of the organisation as well as self-growth and progression
the required confidence, experience, exposure and capability to manage media relations and content and information being released to the media, with an aim to protect and uphold a positive brand image for the organisation
the necessary skillset and ability to filter important content and make necessary changes for effective and impactful launches of press releases
the confidence and experience to build good working relationships with media personnel
the required confidence to balance being transparent and protecting the reputation of the organization
How to set goals and plans for participation in exhibitions and conferences for oil and gas companies.
What are the international standards that oil and gas companies follow to participate in exhibitions and conferences?
Explain how the company benefits from participation in exhibitions and conferences. Organisational Benefits: With professionals undertaking this Public Relations (PR) and Communication Course, their organisations will benefit in the following manner: Experienced and trained employees who thoroughly understand the importance of public relations and media skills Better media coverage for passage of positive information to the public Better organisational branding Better handling and management of media and information released in the media Well-managed campaigns and media events Greater customer satisfaction because of conscious public relations efforts to understand the problems of the public and address them immediately Good and healthy working relationships with media professionals High-quality and positive news and press releases Greater investments because of positive organisational branding Personal Benefits: By undertaking this Public Relations (PR) and Communication Course, professionals will benefit in the following ways: Learn how to improve Customer Satisfaction Use skills to build effective relationships Learn how to improve Customer Satisfaction Complete understanding and knowledge of public relations and Public Relations (PR) and Communication skills through this program Increased knowledge, skill and confidence to undertake higher roles and responsibilities related to public relations and media relations, fostering career growth and progression Increased awareness and experience to build and maintain a good working relationship with media professionals Greater confidence, experience and knowledge to make media announcements on behalf of one’s organisation and control, at least to some extent, the level and quality of news and information flowing to the public Enhanced skill set to create and maintain a positive brand image for one’s organisation Increased awareness to carefully check and review facts being presented in the media Increased skill and capability to work with recent, advanced tools to handle the branding and promotional activities for one’s organisation, demonstrating potential and capability and opening avenues for further career growth and progression Increased confidence to train other employees on branding best practices and interactions with the media Increased confidence, awareness and maturity to balance between being transparent to the public and protecting the reputation of the organisation
Who Should Attend
This course is designed for senior members and managers of an organisation, marketing professionals, human resource professionals, and other professionals seeking to strengthen their capability in this area.
Senior members and managers of an organisation
Marketing professionals
Human resource professionals
Any other professional
Course Outline
Day 1 — Anticipating, analysing and interpreting public opinion
Drafting strategies for campaigns and other plans
Writing and/or reviewing press releases and other web content
Planning and executing special public outreach events
Developing a crisis public relations strategy
Day 2 — Dealing with public groups and other organisations
Press conferences
Community development programs
Investor summits
Industry meets
Day 3 — Promotes brand value
Strengthens community relations
Build organisational goodwill and brand in the market
Improve industry relations
Develop relations with the media
Day 4 — No guaranteed results
Minimal evaluation
Paid
Earned
Owned
Day 5 — Staying savvy on social media
Presenting facts always
Being professional in all interactions
Prepare or review articles and press releases for the media
Upkeep and protect the organisational brand and reputation
Accreditation
Al-Khobraa certified. On completion delegates receive an Al-Khobraa certificate of achievement.
What do Al-Khobraa management and leadership courses cover?
The portfolio covers KPIs and performance management, strategic planning and execution, Mini MBA programmes, supervisory and first-line management skills, change leadership, decision-making and problem-solving, and executive communication. Sessions are workshop-based, built around delegates’ own organisational challenges.
Who should attend a management and leadership course?
These courses suit team leaders and supervisors, department and functional managers, newly promoted managers moving from technical to leadership roles, senior specialists preparing for management, and executives responsible for strategy or organisational performance.
How long are management and leadership courses, and where are they held?
Most Al-Khobraa management and leadership courses run over 5 days. The exact duration, dates and city for this course are listed in the dates section on this page. Public sessions run across Saudi Arabia — Riyadh, Jeddah, Al-Khobar, Jubail and Yanbu — as well as regional and international venues, with live virtual classrooms available on request.
What certificate will I receive?
Delegates who complete the course receive an Al-Khobraa certificate of completion, issued by a Saudi-registered training provider. Al-Khobraa also delivers internationally accredited programmes; where a course carries an external awarding body such as PMI, CIPS, ILM or IOSH, that body is named on the course's own page.
Can management and leadership training be delivered in-house for our team?
Yes. Any Al-Khobraa management and leadership course can be delivered in-house at your own premises anywhere in Saudi Arabia or the GCC, with the content, dates and language of delivery tailored to your team. Al-Khobraa is an approved HRDF (Hadaf) provider, so eligible Saudi employers can seek training support. Contact us for a quotation.