Professional Public Relations (Certified By ILM)

Management & Leadership · 5 Days · Public · Accredited by ILM · From USD 3,900

Overview

Public relations and communications are at the heart of business performance. Modern methods, tools, and channels have greatly increased the speed in which communications can be experienced, from local to global. In this program you will learn: The tools and techniques required to manage reputation in a complex media environment How to manage knowledge within the business for effective media management How to shape external perceptions of your organisation by first-class corporate internal communications How to develop a strategic approach and a clear plan of action

Learning Objectives

• To set Corporate Affairs in strategic anticipatory and effective context
• To develop an understanding of stakeholder programs for regular, focused communication
• Examine the development of Corporate Affairs tools
• Understanding the development of strategy/plans/tactics and coordinating these
• Evaluation and the use of research

Who Should Attend

This course is designed for public relations professionals, other key personnel, also beneficial to personnel, and other professionals seeking to strengthen their capability in this area.

• Public Relations professionals
• Other key personnel
• Also beneficial to personnel

Course Outline

Day 1 — Introduction and Welcome: The Power of Communication

• Introduction and welcome
• Course programmed, design and options
• Opening exercise: Goal setting
• Corporate Affairs and Public Affairs approaches

Day 2 — From the Inside Out: Crafting Consistent Messages

• Internal communications
• Family and friends as Stakeholder
• Measuring emotional capital
• Communications channels mapping and monitoring

Day 3 — Risks and Threats: Their Identification and Management

• Single issue politics
• Special interest groups
• Whistleblowers and the rules of disclosure
• External opinion formers

Day 4 — Corporate Affair/PR in the Corporate Mix

• PR in the communications mix
• PR in the marketing mix
• Direct response PR
• Financial PR

Day 5 — Powerful and Persuasive Action Planning

• Measurement of performance: bottom-line impact
• Translating strategy to tactics
• Horizons for PR and corporate affairs development
• Tools and Techniques summary: a tactical inventory

Accreditation

Accredited by ILM. On completion delegates receive an Al-Khobraa certificate of achievement.

Dates & Venues

Dates	Venue	Delivery	Duration	Fee (USD)
13–17 December 2026	Dubai, UAE	Public	5 days	3,900

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Frequently Asked Questions

Is Professional Public Relations (Certified By ILM) accredited?

Yes. Professional Public Relations (Certified By ILM) is accredited by ILM. Delegates who complete the course receive an ILM-accredited certificate issued through Al-Khobraa, a Saudi-registered training provider.

How long is Professional Public Relations (Certified By ILM)?

Professional Public Relations (Certified By ILM) runs over 5 days. The exact dates and start city for every confirmed session are listed in the dates section on this page.

How much does Professional Public Relations (Certified By ILM) cost?

Fees for Professional Public Relations (Certified By ILM) range from USD 3,900 to USD 4,500 per delegate, depending on the city and dates you choose. Each confirmed session shows its own fee on this page, and in-house delivery for a team is quoted separately. Al-Khobraa is an approved HRDF (Hadaf) provider, so eligible Saudi employers can seek training support.

Where is Professional Public Relations (Certified By ILM) held, and can I attend online?

Confirmed classroom sessions run in Kuala Lumpur and Dubai. A live virtual classroom can be arranged on request.

Can Professional Public Relations (Certified By ILM) be delivered in-house for our team?

Yes. Professional Public Relations (Certified By ILM) can be delivered in-house at your own premises anywhere in Saudi Arabia or the wider GCC, with the content, dates and language tailored to your team. Contact Al-Khobraa for a quotation.

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