Public Relations in the Oil & Gas Industry

Management & Leadership · 5 Days · Public · Al-Khobraa certified · From USD 3,900

Overview

This Public Relations in the Oil and Gas Industry training course will help your organization to tell its story in a way that fosters understanding building relations with local communities, national governments, campaigners, and the media building your brand and reputation. The energy sector is vital to our daily lives and to global economies but, much of the time is treated harshly in the media and by some stakeholders. Sustained public relations campaigns can help drive strategic organizational change, build public perceptions and drive reputation with key stakeholders.

Learning Objectives

• Develop a problem-solving approach to match PR strategy to business objectives choosing channels and tactics to achieve business results
• Examine the range of PR tools and techniques to select the best for your purpose
• Plan PR campaigns to meet need setting clear objectives with behavioral outcomes and measurable results
• Measure risk and plan to mitigate these risks
• Understand how to generate and place stories in the media and achieve consistently favorable coverage

Who Should Attend

This course is designed for and media/press officers, community relations specialists, government and external affairs personnel, and other professionals seeking to strengthen their capability in this area.

• Media/press officers
• Community relations specialists
• Government and external affairs personnel
• Managers of all levels and team leaders

Course Outline

Day 1 — The Complete PR/Communications Professional

• The role of Communications and PR in the oil and gas industries
• Overview of the challenges facing the industry and its image/reputation
• The Reputation managers – building and defending your brand
• From local community to the regulators – identifying and classifying stakeholders

Day 2 — Telling Your Story – and Getting it Heard

• Setting SMART Objectives to meet your business needs
• The psychology of persuasion
• The power of storytelling – building your message house
• Choosing channels to reach your target audience, the POEM acronym

Day 3 — The Power of Community – CSR in Action

• Identifying the issues that resonate – sentiment mining
• Pressure groups and NGOs – how to involve them
• Choosing your causes for PR crisis defense
• Cause-related development and brand building

Day 4 — Crisis Avoidance & Crisis Management

• Environmental scanning, using SWOT and PEST analyses and scenarios
• Advanced issue management
• Building your crisis management plan and toolkit including ‘dark’ websites
• Identifying and training media spokespeople

Day 5 — Putting it All Together

• Media relations – maintaining your reputation across traditional and digital media
• Planning, writing and distributing effective media releases
• Developing your communications strategy
• Informing, consulting and working with the ‘C’ suite

Accreditation

Al-Khobraa certified. On completion delegates receive an Al-Khobraa certificate of achievement.

Dates & Venues

Dates	Venue	Delivery	Duration	Fee (USD)
4–8 October 2026	Dubai, UAE	Public	5 days	3,900

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Frequently Asked Questions

What do Al-Khobraa management and leadership courses cover?

The portfolio covers KPIs and performance management, strategic planning and execution, Mini MBA programmes, supervisory and first-line management skills, change leadership, decision-making and problem-solving, and executive communication. Sessions are workshop-based, built around delegates’ own organisational challenges.

Who should attend a management and leadership course?

These courses suit team leaders and supervisors, department and functional managers, newly promoted managers moving from technical to leadership roles, senior specialists preparing for management, and executives responsible for strategy or organisational performance.

How long are management and leadership courses, and where are they held?

Most Al-Khobraa management and leadership courses run over 5 days. The exact duration, dates and city for this course are listed in the dates section on this page. Public sessions run across Saudi Arabia — Riyadh, Jeddah, Al-Khobar, Jubail and Yanbu — as well as regional and international venues, with live virtual classrooms available on request.

What certificate will I receive?

Delegates who complete the course receive an Al-Khobraa certificate of completion, issued by a Saudi-registered training provider. Al-Khobraa also delivers internationally accredited programmes; where a course carries an external awarding body such as PMI, CIPS, ILM or IOSH, that body is named on the course's own page.

Can management and leadership training be delivered in-house for our team?

Yes. Any Al-Khobraa management and leadership course can be delivered in-house at your own premises anywhere in Saudi Arabia or the GCC, with the content, dates and language of delivery tailored to your team. Al-Khobraa is an approved HRDF (Hadaf) provider, so eligible Saudi employers can seek training support. Contact us for a quotation.

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