Public Relations and Media Skills Training

Management & Leadership · 5 Days · Public · Al-Khobraa certified · From USD 3,900

Overview

Public Relations (PR) professionals should be prepared to use their skills to present a positive image of their company at all times. They must be prepared to respond quickly to any crisis that may arise. By putting the right effort into building a solid reputation during good times your business will be able to withstand the negative press if a crisis were to arise.

Learning Objectives

Who Should Attend

Public relations officers and other key personnel in the organization whose work involves contact and interaction with the internal and external public, particularly managers and supervisors in the areas of personnel, marketing, sales, training, and administration. Managers and employees involved in media activities will also benefit from this course. Target Competencies Verbal and nonverbal communication Presentation skills Influencing Time management Evaluating Decision making

Course Outline

Day 1 — PR Concepts

Day 2 — PR Responsibilities

Day 3 — Presentation Skills and Delivering a Speech

Day 4 — PR Written Skills

Day 5 — The PR Promotional Role

Accreditation

Al-Khobraa certified. On completion delegates receive an Al-Khobraa certificate of achievement.

Dates & Venues

DatesVenueDeliveryDurationFee (USD)
11–15 October 2026Dubai, UAEPublic5 days3,900

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Frequently Asked Questions

What do Al-Khobraa management and leadership courses cover?

The portfolio covers KPIs and performance management, strategic planning and execution, Mini MBA programmes, supervisory and first-line management skills, change leadership, decision-making and problem-solving, and executive communication. Sessions are workshop-based, built around delegates’ own organisational challenges.

Who should attend a management and leadership course?

These courses suit team leaders and supervisors, department and functional managers, newly promoted managers moving from technical to leadership roles, senior specialists preparing for management, and executives responsible for strategy or organisational performance.

How long are management and leadership courses, and where are they held?

Most Al-Khobraa management and leadership courses run over 5 days. The exact duration, dates and city for this course are listed in the dates section on this page. Public sessions run across Saudi Arabia — Riyadh, Jeddah, Al-Khobar, Jubail and Yanbu — as well as regional and international venues, with live virtual classrooms available on request.

What certificate will I receive?

Delegates who complete the course receive an Al-Khobraa certificate of completion, issued by a Saudi-registered training provider. Al-Khobraa also delivers internationally accredited programmes; where a course carries an external awarding body such as PMI, CIPS, ILM or IOSH, that body is named on the course's own page.

Can management and leadership training be delivered in-house for our team?

Yes. Any Al-Khobraa management and leadership course can be delivered in-house at your own premises anywhere in Saudi Arabia or the GCC, with the content, dates and language of delivery tailored to your team. Al-Khobraa is an approved HRDF (Hadaf) provider, so eligible Saudi employers can seek training support. Contact us for a quotation.

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