Modern Management of Public Relations

Management & Leadership · 5 Days · Public · Al-Khobraa certified · From USD 4,500

Overview

PR and Communications are at the heart of the business performance. Modern methods, tools, and channels have greatly increased the speed in which communications can be experienced, from local to global. In this program you will learn: The tools and techniques required to manage reputation in a complex media environment How to manage knowledge within the business for effective media management How to shape external perceptions of your organization by first-class corporate internal communications How to develop a strategic approach and a clear plan of action

Learning Objectives

• Practice the key communication skills and techniques essential for performing their public relations duties.
• Demonstrate a better understanding of how to communicate effectively with the internal and external publics of the organization.
• Play an active role in supporting the image and reputation of the organization.
• How to develop a strategic approach and a clear plan of action

Who Should Attend

This course is designed for professionals working in management and leadership, as well as those whose responsibilities require a stronger practical grasp of the subject and its application within their organisation.

• Professionals in Management & Professional Skills
• Managers, team leaders and supervisors
• Heads of department and function leads

Course Outline

Day 1 — The origin and development of PR

• Definitions, scope and objectives
• New roles and perspectives
• The role of public relations in building the image of the organization
• Planning and organizing the activities of public relations

Day 2 — Ingredients of successful planning

• Main qualities of public relations professionals
• Public relations position in the organization
• Communicating with the internal and external public
• Nonverbal communication

Day 3 — The communication abilities for public relations…

• Understanding difficult personalities
• Dealing with difficult personalities
• Kinds of verbal communication
• Presentation skills

Day 4 — Verbal and nonverbal skills while presenting

• Types of written communications
• Effective writing skills
• Writing and producing newsletters, brochures, reports and magazines

Day 5 — Why to conduct a press conference

• How to prepare a press release
• How to conduct a press conference
• Preparing and circulating the press clippings

Accreditation

Al-Khobraa certified. On completion delegates receive an Al-Khobraa certificate of achievement.

Dates & Venues

Dates	Venue	Delivery	Duration	Fee (USD)
29 November – 3 December 2026	Manama, Bahrain	Public	5 days	4,500

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Frequently Asked Questions

What do Al-Khobraa management and leadership courses cover?

The portfolio covers KPIs and performance management, strategic planning and execution, Mini MBA programmes, supervisory and first-line management skills, change leadership, decision-making and problem-solving, and executive communication. Sessions are workshop-based, built around delegates’ own organisational challenges.

Who should attend a management and leadership course?

These courses suit team leaders and supervisors, department and functional managers, newly promoted managers moving from technical to leadership roles, senior specialists preparing for management, and executives responsible for strategy or organisational performance.

How long are management and leadership courses, and where are they held?

Most Al-Khobraa management and leadership courses run over 5 days. The exact duration, dates and city for this course are listed in the dates section on this page. Public sessions run across Saudi Arabia — Riyadh, Jeddah, Al-Khobar, Jubail and Yanbu — as well as regional and international venues, with live virtual classrooms available on request.

What certificate will I receive?

Delegates who complete the course receive an Al-Khobraa certificate of completion, issued by a Saudi-registered training provider. Al-Khobraa also delivers internationally accredited programmes; where a course carries an external awarding body such as PMI, CIPS, ILM or IOSH, that body is named on the course's own page.

Can management and leadership training be delivered in-house for our team?

Yes. Any Al-Khobraa management and leadership course can be delivered in-house at your own premises anywhere in Saudi Arabia or the GCC, with the content, dates and language of delivery tailored to your team. Al-Khobraa is an approved HRDF (Hadaf) provider, so eligible Saudi employers can seek training support. Contact us for a quotation.

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