Management & Leadership · 5 Days · Public · Al-Khobraa certified · From USD 4,500
Overview
Having a very well thought through, systematic and interesting social media presence is now a basic requirement for big corporations. The world has changed significantly because of connectivity among people, improved internet speeds, affordable technologies and 24/7 rolling news.
Learning Objectives
Assessing digital technologies and identifying those that will help the organisation address marketplace challenges and customer needs
Introducing digital technologies into the organisation with the support of leadership and so they are accepted by employees
Using social media and digital to resolve customer problems and build conversations and on-going relationships around brand, products and service
Developing deep customer and employee insights through analysis of digital data
Managing brand identity and reputation online through marketing and PR campaigns that deliver business benefits
Engaging employees through social media and building a collaborative and high performance internal culture
Effectively measuring digital outcomes and demonstrating the benefits to leadership.
Who Should Attend
Digital Business Leadership training course will benefit business leaders and professionals who wish to use social media and other digital technologies for customer service, branding, recruitment, talent management and employee engagement.
Professionals in Change Management
Managers, team leaders and supervisors
Heads of department and function leads
Course Outline
Day 1 — RESPONDING TO THE MARKETPLACE Introductions & Review of Experiences
Pre-training assessment to give a benchmark for evaluating effectiveness of training programme
SWOT review of experiences of online recruitment
Opening exercise: personal and team goal setting for the training programme
Assessing emerging technologies and automation
Day 2 — CUSTOMER SERVICE & CUSTOMER DATA Starting with Social Media
Using social media to identify and resolve customer problems
Continuing conversations and building relationships over time
Choosing platforms and apps for engaging, influencing and inspiring audiences
Planning social media customer campaigns
Day 3 — REPUTATION, BRANDING & PUBLIC RELATIONS Developing and Managing Brand Identity Online
Elements of a brand: logo block, strapline, typefaces, typography, colors, the tone of voice, photographic style, grids
Reproducing the brand online: words, images, design, video, audio
Maintaining brand identity: putting your culture and identity into words, explaining the brand to different audiences
Policing the brand online: ensuring consistency, finding champions to keep you on-brand
Day 4 — EMPLOYEE ENGAGEMENT Introducing Social Media for Internal Collaboration
Pros and cons of the most popular social media apps for employee engagement
Ensuring apps become well used and useful
Providing training so employees have the knowledge and confidence to use social media apps
Management tools to ensure employees use social media responsibly
Day 5 — REALISING THE BENEFITS OF DIGITAL Diagnostic Tools
Customer measures – engagement, feedback, etc
Financial measures – return on investment
Business measures – site traffic, query handling, awareness, etc
Brand and reputation research
Accreditation
Al-Khobraa certified. On completion delegates receive an Al-Khobraa certificate of achievement.
What do Al-Khobraa management and leadership courses cover?
The portfolio covers KPIs and performance management, strategic planning and execution, Mini MBA programmes, supervisory and first-line management skills, change leadership, decision-making and problem-solving, and executive communication. Sessions are workshop-based, built around delegates’ own organisational challenges.
Who should attend a management and leadership course?
These courses suit team leaders and supervisors, department and functional managers, newly promoted managers moving from technical to leadership roles, senior specialists preparing for management, and executives responsible for strategy or organisational performance.
How long are management and leadership courses, and where are they held?
Most Al-Khobraa management and leadership courses run over 5 days. The exact duration, dates and city for this course are listed in the dates section on this page. Public sessions run across Saudi Arabia — Riyadh, Jeddah, Al-Khobar, Jubail and Yanbu — as well as regional and international venues, with live virtual classrooms available on request.
What certificate will I receive?
Delegates who complete the course receive an Al-Khobraa certificate of completion, issued by a Saudi-registered training provider. Al-Khobraa also delivers internationally accredited programmes; where a course carries an external awarding body such as PMI, CIPS, ILM or IOSH, that body is named on the course's own page.
Can management and leadership training be delivered in-house for our team?
Yes. Any Al-Khobraa management and leadership course can be delivered in-house at your own premises anywhere in Saudi Arabia or the GCC, with the content, dates and language of delivery tailored to your team. Al-Khobraa is an approved HRDF (Hadaf) provider, so eligible Saudi employers can seek training support. Contact us for a quotation.