Sales & Marketing · 5 Days · Public · Al-Khobraa certified · From USD 3,900
Overview
Virtually everybody in sales today sells over the phone at least part of the time. Perhaps it is time for you to evaluate how you use the telephone and where it fits into your sales and marketing mix. This training course will show you how the telephone can supplement, enhance, and sometimes replace other means of marketing and selling, and how this personal approach can dramatically increase your sales success. We will also talk about how to hone your communication skills, your ability to persuade, and techniques to personalize each sales call.
Learning Objectives
Build trust and respect with customers and colleagues.
Warm-up your sales approach to improve success with cold calling.
Identify ways to make a positive impression.
Identify negotiation strategies that will make you a stronger seller.
Create a script to maximize your efficiency on the phone.
Learn what to say and what to ask to create interest, handle objections, and close the sale.
Take part in three audio-taped role-plays and receive specific feedback
Learn to use effective interviewing skills to discover important information
Receive training in highly effective telephone etiquette
Discover how to make better use of product knowledge
Identify the difference between needs, wants, and opportunities
Be able to listen more effectively and retain more important information
Become more confident and effective at closing for appointments
Who Should Attend
This course is designed for professionals working in sales and marketing, as well as those whose responsibilities require a stronger practical grasp of the subject and its application within their organisation.
Professionals in Sales & Negotiation
Sales, marketing and business development staff
Account and commercial managers
Course Outline
Day 1 — Pre-Assignment Review
To start the day, participants will discuss the answers to their pre-assignment.
Verbal Communication
This session will explore the components of a good sales voice and how participants can sound their best on the telephone. Participants will also think about what customers hear when they place a phone call to their organization, and how they can create a service image.
To Serve and Delight
Day 2 — Exceptional Things about Selling by Phone
This session will help participants put a different spin on selling by phone. Topics will include maintaining a positive outlook, building rapport, and remembering names.
Building Trust
Next, participants will discuss ways to build trust and respect.
It’s More Than Just a Phase
Day 3 — A good understanding of the phases of negotiation is a…
Communication Essentials
During this session, participants will work on their listening and questioning skills.
Developing Your Script
Now that participants have some fundamental tools, they will develop a script that can be used for any sales call.
Day 4 — Pre-Call Planning
We do not believe in a canned call, but we do believe in a planned call. This session will highlight the important steps in call planning.
Phone Tag and Call Backs
Next, participants will discuss some ways to make the most of voice mail.
Following Up
Day 5 — During this session, participants will identify ways…
Closing the Sale
This final session will give participants some ways to ask for and close the sale.
In today’s hyper-competitive markets, businesses are searching for every opportunity to lower costs and increase productivity. Many of these companies are discovering that a well-conceived and professionally implemented telemarketing program is the answer to their prayers. A great telesales program can quadruple the number of contacts your company makes every day, and do it for a fraction of the cost. Whether you are interested in surveying customers, qualifying leads, inbound or outbound calls, setting appointments, or even closing sales, telemarketing affords the flexibility and cost-effectiveness you need to stay one step ahead of the pack.
This Telephone Skills course is a great introduction to the basics of effective telemarketing. Designed with an emphasis on qualifying leads and setting appointments, this fast-paced, interactive training course reviews proven principles of successful telemarketing such as Active Listening and Questioning Skills. The course uses small group activities and taped role-plays to provide students with hands-on, real-time practice. Each student will receive personal coaching from our senior training staff to help them refine their telephone skills during the course.
Accreditation
Al-Khobraa certified. On completion delegates receive an Al-Khobraa certificate of achievement.
What do Al-Khobraa sales and marketing courses cover?
The portfolio covers digital marketing, search engine optimisation (SEO) and social media, brand and product management, marketing strategy and research, B2B and key account selling, sales management, and commercial negotiation — with practical exercises on delegates’ own markets.
Who should attend a sales and marketing course?
These courses suit sales representatives and account managers, sales and commercial managers, marketing officers and brand managers, digital and social media specialists, business development staff, and technical professionals moving into customer-facing roles.
How long are sales and marketing courses, and where are they held?
Most Al-Khobraa sales and marketing courses run over 5 days. The exact duration, dates and city for this course are listed in the dates section on this page. Public sessions run across Saudi Arabia — Riyadh, Jeddah, Al-Khobar, Jubail and Yanbu — as well as regional and international venues, with live virtual classrooms available on request.
What certificate will I receive?
Delegates who complete the course receive an Al-Khobraa certificate of completion, issued by a Saudi-registered training provider. Al-Khobraa also delivers internationally accredited programmes; where a course carries an external awarding body such as PMI, CIPS, ILM or IOSH, that body is named on the course's own page.
Can sales and marketing training be delivered in-house for our team?
Yes. Any Al-Khobraa sales and marketing course can be delivered in-house at your own premises anywhere in Saudi Arabia or the GCC, with the content, dates and language of delivery tailored to your team. Al-Khobraa is an approved HRDF (Hadaf) provider, so eligible Saudi employers can seek training support. Contact us for a quotation.