Sales & Marketing · 5 Days · Public · Al-Khobraa certified · From USD 4,500
Overview
The Standard Social Media Marketing course is designed to provide participants with an overview of everything you'll need to know to understand and implement a social networking marketing plan. We'll teach you how to set up accounts on the most popular sites, how to avoid the top beginner's mistakes, and how to sculpt your strategy to find your niche on the social side of the web.
Learning Objectives
Appreciate the differences between small and large firms.
Define and explain the terms and concepts addressed in the course.
Understand how to prepare and evaluate a business plan.
Appreciate the challenges that growth creates for small firms.
Evaluate a small firm’s strategy and determine what activities need to be changed using the focus concept
Demonstrate how the focus concept integrates and aligns a small firm’s choices so that actions in one activity are consistent with its activities in other areas.
Develop an interest and enthusiasm for the study of Marketing in relation to SME business organizations.
Develop a critical understanding of SME organizations and their ability to meet society’s needs and wants through Marketing.
UnderstandandexplorethesignificantrelationshipbetweenSMEMarketing and the long term success of any SME business.
Generate enterprising and creative marketing solutions to business problems and issues
Understand the relationship and links between the theory and practice in marketing and the recent development of both marketing ideas and applications within the wider global, social and economic contexts.
Acquire a range of relevant marketing, business, and generic skills, including decision making, problem-solving
Who Should Attend
This course is designed for university students or fresh graduates willing to work, and other professionals seeking to strengthen their capability in this area.
University students or fresh graduates willing to work
Professionals in Digital Marketing
Sales, marketing and business development staff
Course Outline
Day 1 — Our Definition of Web 2.0
Our Definition of Social Media
Canada & US Usage Statistics
Day 2 — Web Trends + Social Media
All to One, One to All Conversation
Initiating and Participating in Engaging Conversations
Day 3 — Future Social Marketing Opportunities
Introduction to Facebook, Twitter, YouTube, Flickr, and Foursquare
Niche Networks for Your Website
Day 4 — Finding ‘Friends’ On Social Networks
Definition of RSS
RSS Power
Day 5 — Syndicating Content
Syndicating Ads (Adsense, Feeds, etc.)
Accreditation
Al-Khobraa certified. On completion delegates receive an Al-Khobraa certificate of achievement.
What do Al-Khobraa sales and marketing courses cover?
The portfolio covers digital marketing, search engine optimisation (SEO) and social media, brand and product management, marketing strategy and research, B2B and key account selling, sales management, and commercial negotiation — with practical exercises on delegates’ own markets.
Who should attend a sales and marketing course?
These courses suit sales representatives and account managers, sales and commercial managers, marketing officers and brand managers, digital and social media specialists, business development staff, and technical professionals moving into customer-facing roles.
How long are sales and marketing courses, and where are they held?
Most Al-Khobraa sales and marketing courses run over 5 days. The exact duration, dates and city for this course are listed in the dates section on this page. Public sessions run across Saudi Arabia — Riyadh, Jeddah, Al-Khobar, Jubail and Yanbu — as well as regional and international venues, with live virtual classrooms available on request.
What certificate will I receive?
Delegates who complete the course receive an Al-Khobraa certificate of completion, issued by a Saudi-registered training provider. Al-Khobraa also delivers internationally accredited programmes; where a course carries an external awarding body such as PMI, CIPS, ILM or IOSH, that body is named on the course's own page.
Can sales and marketing training be delivered in-house for our team?
Yes. Any Al-Khobraa sales and marketing course can be delivered in-house at your own premises anywhere in Saudi Arabia or the GCC, with the content, dates and language of delivery tailored to your team. Al-Khobraa is an approved HRDF (Hadaf) provider, so eligible Saudi employers can seek training support. Contact us for a quotation.