Sales & Marketing · 5 Days · Public · Al-Khobraa certified · From USD 3,900
Overview
Attendees will be expected to study and understand marketing theory and practice, and more importantly, learn how to apply their marketing knowledge and skills to real-life problem-solving situations by creating marketing action plans for SME organizations. To provide Attendees with a managerial framework for decision-making in an SME To extend the knowledge and understanding of Attendees in the study of SMEs To examine the unique issues relating to the operation and management of an SME
Learning Objectives
Appreciate the differences between small and large firms.
Define and explain the terms and concepts addressed in the course.
Understand how to prepare and evaluate a business plan.
Appreciate the challenges that growth creates for small firms.
Evaluate a small firm’s strategy and determine what activities need to be changed using the focus concept
Demonstrate how the focus concept integrates and aligns a small firm’s choices so that actions in one activity are consistent with its activities in other areas.
Develop an interest and enthusiasm for the study of Marketing in relation to SME business organizations.
Develop a critical understanding of SME organizations and their ability to meet society’s needs and wants through Marketing.
UnderstandandexplorethesignificantrelationshipbetweenSMEMarketing and the long term success of any SME business.
Generate enterprising and creative marketing solutions to business problems and issues
Understand the relationship and links between the theory and practice in marketing and the recent development of both marketing ideas and applications within the wider global, social and economic contexts.
Acquire a range of relevant marketing, business, and generic skills, including decision making, problem-solving
Who Should Attend
General managers and regional managers
Heads of regional businesses and branches
Managers in branches responsible for SME banking
Experts responsible for sales and distribution
Managers from credit departments and risk management
Experts responsible for corporate strategy and planning
Banking and strategy consultants
Human resources and training
General managers and regional managers Heads of regional businesses and branches Managers in branches responsible for SME banking Experts responsible for sales and distribution Managers from credit departments and risk
General managers and regional managers
Heads of regional businesses and branches
Managers in branches responsible for SME banking
Experts responsible for sales and distribution
Managers from credit departments and risk management
Experts responsible for corporate strategy and planning
Banking and strategy consultants
Human resources and training
Course Outline
Day 1 — SME Markets| SME Marketing| Marketing Theory &…
Attendees will be introduced to the importance of the SME (Small Medium Enterprise) market to the Global Economy. Understand and explore the significant relationship between SME Marketing and the long term success of any SME business.
Attendees will be expected to study and understand marketing theory and practice, and more importantly, learn how to apply their marketing knowledge and skills to real-life problem-solving situations by creating marketing action plans. Marketing is constantly evolving and it is important to understand that managing change in the SME market is a key element to its long term success. The course will focus on preparing marketing Attendees to meet that challenge.
Contemporary SME issues in Marketing and consumer behavior will be explored to better understand the relationship and links between the theory and practice in marketing and the recent development of both marketing ideas and applications within the wider global, social and economic contexts.
Day 2 — Topics to be discussed
What is an SME?
Characteristics of SMEs & entrepreneurs.
Nature of SME Marketing in relation to marketing theory.
Day 3 — The life cycle stage of SMEs
Social Media Marketing.
Internet Marketing.
Email Marketing.
Day 4 — Telemarketing
Sponsorship.
Advertising.
Events & Exhibitions.
Day 5 — PR/Blog/Networking
Relationship Marketing.
Marketing objectives, strategy and action plans.
Accreditation
Al-Khobraa certified. On completion delegates receive an Al-Khobraa certificate of achievement.
What do Al-Khobraa sales and marketing courses cover?
The portfolio covers digital marketing, search engine optimisation (SEO) and social media, brand and product management, marketing strategy and research, B2B and key account selling, sales management, and commercial negotiation — with practical exercises on delegates’ own markets.
Who should attend a sales and marketing course?
These courses suit sales representatives and account managers, sales and commercial managers, marketing officers and brand managers, digital and social media specialists, business development staff, and technical professionals moving into customer-facing roles.
How long are sales and marketing courses, and where are they held?
Most Al-Khobraa sales and marketing courses run over 5 days. The exact duration, dates and city for this course are listed in the dates section on this page. Public sessions run across Saudi Arabia — Riyadh, Jeddah, Al-Khobar, Jubail and Yanbu — as well as regional and international venues, with live virtual classrooms available on request.
What certificate will I receive?
Delegates who complete the course receive an Al-Khobraa certificate of completion, issued by a Saudi-registered training provider. Al-Khobraa also delivers internationally accredited programmes; where a course carries an external awarding body such as PMI, CIPS, ILM or IOSH, that body is named on the course's own page.
Can sales and marketing training be delivered in-house for our team?
Yes. Any Al-Khobraa sales and marketing course can be delivered in-house at your own premises anywhere in Saudi Arabia or the GCC, with the content, dates and language of delivery tailored to your team. Al-Khobraa is an approved HRDF (Hadaf) provider, so eligible Saudi employers can seek training support. Contact us for a quotation.