Sales Strategy and Planning Training

Sales & Marketing · 5 Days · Public · Al-Khobraa certified · From USD 3,900

Overview

Analyze the process of sales planning and territory management. Practice the effective ways of setting goals, developing sales activities and managing time effectively. Use relevant tools for route structuring and territory management. Comprehend the methods of effective territory management and strategic selling.

Learning Objectives

• Analyze the process of the sales planning and territory management.
• Practice the effective ways of setting goals, developing sales activities, and managing time effectively.
• Use relevant tools for route structuring and territory management.
• Apply the methods of effective territory management and strategic selling.
• Revise sales strategies and provide proper sales training for salesforce.
• Successfully choose, target, and manage a territory, maximizing growth, and profit.

Who Should Attend

This course is designed for all sales managers, supervisors, key account salespeople and other senior sales staff, and other professionals seeking to strengthen their capability in this area.

• All sales managers
• Supervisors
• Key account salespeople and other senior sales staff

Course Outline

Day 1 — Overall Planning Process

• Overview of Sales Management
• Activities Involved in Implementing a Sales Program
• Evaluation and Control of Sales Force Performance
• Supervisor Sales Training Program

Day 2 — Management of Self

• Time Management Techniques for
• Sales Professionals Sales People Time Analysis
• Managing Your Time for Better Sales Results
• Corporate Training for Better Account Management

Day 3 — Territory Management

• Generating New Accounts
• Computing the Cost per Call and Number of Calls Needed to Close a Sale ABC Account Classification and the Portfolio Model
• Designing Sales Territories Using Build-up and Breakdown Method
• Routing Patterns

Day 4 — Sales Force Structure and Organization

• Generalist and Specialist Sales Forces
• Dividing the Sales Force

Day 5 — Strategic Selling

• Buying Influences and Red Flags Identification
• Working the Sales Funnel
• How Sales People Think, Feel and Behave
• Establishing Control Systems

Accreditation

Al-Khobraa certified. On completion delegates receive an Al-Khobraa certificate of achievement.

Dates & Venues

Dates	Venue	Delivery	Duration	Fee (USD)
15–19 November 2026	Kuala Lumpur, Malaysia	Public	5 days	4,500

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Frequently Asked Questions

What do Al-Khobraa sales and marketing courses cover?

The portfolio covers digital marketing, search engine optimisation (SEO) and social media, brand and product management, marketing strategy and research, B2B and key account selling, sales management, and commercial negotiation — with practical exercises on delegates’ own markets.

Who should attend a sales and marketing course?

These courses suit sales representatives and account managers, sales and commercial managers, marketing officers and brand managers, digital and social media specialists, business development staff, and technical professionals moving into customer-facing roles.

How long are sales and marketing courses, and where are they held?

Most Al-Khobraa sales and marketing courses run over 5 days. The exact duration, dates and city for this course are listed in the dates section on this page. Public sessions run across Saudi Arabia — Riyadh, Jeddah, Al-Khobar, Jubail and Yanbu — as well as regional and international venues, with live virtual classrooms available on request.

What certificate will I receive?

Delegates who complete the course receive an Al-Khobraa certificate of completion, issued by a Saudi-registered training provider. Al-Khobraa also delivers internationally accredited programmes; where a course carries an external awarding body such as PMI, CIPS, ILM or IOSH, that body is named on the course's own page.

Can sales and marketing training be delivered in-house for our team?

Yes. Any Al-Khobraa sales and marketing course can be delivered in-house at your own premises anywhere in Saudi Arabia or the GCC, with the content, dates and language of delivery tailored to your team. Al-Khobraa is an approved HRDF (Hadaf) provider, so eligible Saudi employers can seek training support. Contact us for a quotation.

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