Sales & Marketing · 5 Days · Public · Al-Khobraa certified · From USD 3,900
Overview
Mastering the inter-related skills of sales, negotiation, and presentation is the key to success both for individuals building their careers and for the organizations in which they work. Drawing on classical learning, psycho-linguistic research, and ideas associated with NLP and Emotional Intelligence, this highly interactive and hands-on program helps participants explore and practice the principles and techniques they need to be effective sales, negotiators, and presenters.
Learning Objectives
Integrate consultative and value-added selling into their professional practices.
Understand the process and psychology of the sales cycle.
Synchronize their selling cycle to the buying cycle of the customer.
Manage the value of their customers.
Communicate clearly and effectively both on a one-to-one basis and in group situations such as meetings
Build rapport and interpersonal relationships and develop their influencing skills
Resolve conflicts and differences through effective, creative, and mutually satisfactory negotiation leading where possible to win-win solutions
Maximize deal benefits in commercial negotiations
Make formal presentations to small and large groups with clarity and persuasiveness
Handle audience questions effectively and with integrity
Get support for new ideas and change initiatives
Who Should Attend
This course is designed for sales and marketing staff as well as anyone, and other professionals seeking to strengthen their capability in this area.
Sales and Marketing staff as well as anyone
Professionals in Sales & Negotiation
Sales, marketing and business development staff
Course Outline
Day 1 — The Changing Business Environment
Turbulent Times for Companies
Evolution of Personal Selling
Are We Selling Something or Helping the Customer Buy?
Personal Selling Profile
Day 2 — Preparation and Self Organization
Personal Management
Impact of Your Appearance
Developing a Strategy for Sales Success (The BAT Formula: Behavior, Attitude, and Techniques)
Purpose of Communication
Day 3 — Managing the Customer Relationship
Service Beliefs and Philosophy
Basic Attributes of a Positive Attitude
Value of Your Customer and How You Manage It
Causes of Customer Attrition
Day 4 — Presentation Skills 3/Communication and Influencing Skills
What do Al-Khobraa sales and marketing courses cover?
The portfolio covers digital marketing, search engine optimisation (SEO) and social media, brand and product management, marketing strategy and research, B2B and key account selling, sales management, and commercial negotiation — with practical exercises on delegates’ own markets.
Who should attend a sales and marketing course?
These courses suit sales representatives and account managers, sales and commercial managers, marketing officers and brand managers, digital and social media specialists, business development staff, and technical professionals moving into customer-facing roles.
How long are sales and marketing courses, and where are they held?
Most Al-Khobraa sales and marketing courses run over 5 days. The exact duration, dates and city for this course are listed in the dates section on this page. Public sessions run across Saudi Arabia — Riyadh, Jeddah, Al-Khobar, Jubail and Yanbu — as well as regional and international venues, with live virtual classrooms available on request.
What certificate will I receive?
Delegates who complete the course receive an Al-Khobraa certificate of completion, issued by a Saudi-registered training provider. Al-Khobraa also delivers internationally accredited programmes; where a course carries an external awarding body such as PMI, CIPS, ILM or IOSH, that body is named on the course's own page.
Can sales and marketing training be delivered in-house for our team?
Yes. Any Al-Khobraa sales and marketing course can be delivered in-house at your own premises anywhere in Saudi Arabia or the GCC, with the content, dates and language of delivery tailored to your team. Al-Khobraa is an approved HRDF (Hadaf) provider, so eligible Saudi employers can seek training support. Contact us for a quotation.