Recent Trends for the Development of Marketing and Applications to Increase Sales

Sales & Marketing · 5 Days · Public · Al-Khobraa certified · From USD 3,900

Overview

Marketing is the act of facilitating the exchange of a given commodity for goods, services, and/or money to deliver maximum value to the consumer. From a societal point of view, marketing is the link between a society’s material requirements and its economic patterns of response.

Learning Objectives

• Evaluate the use of digital marketing platforms in formulating a solid market strategy and identify appropriate business applications of each.
• Recognize opportunities for using Search Engine Optimization (SEO) to provide value to their company and benefits to their customers.
• Set up Google AdWords campaigns to enhance their organization’s engagement with customers and increase their organization’s overall market share through social media marketing.
• Apply the concepts of Google Analytics to investigate marketing channels and learn how to leverage them.
• Launch a full digital marketing campaign to enhance the interface with customers, generate sales leads, and create brand awareness.

Who Should Attend

This course is designed for professionals working in sales and marketing, as well as those whose responsibilities require a stronger practical grasp of the subject and its application within their organisation.

• Professionals in Marketing Strategy
• Sales, marketing and business development staff
• Account and commercial managers

Course Outline

Day 1 — Marketing in a Changing World:

• What is marketing?
• Needs, Wants and Demands
• Products and Services
• Value, Satisfaction and Quality

Day 2 — Business Markets:

• Characteristics of Business Markets
• A Model of Business Buyer Behaviour
• Who Participates in the Business Buying Process?
• Government Markets

Day 3 — Building Customer Relationships:

• Customer Satisfaction, Quality, Value and Service
• Customer Value
• Customer Satisfaction
• Delivering Customer Value and Satisfaction

Day 4 — Brands, Products, Packaging and Services

• Branding
• Packaging Decisions
• Labelling Decisions
• Pro duct-Support Services Decisions

Day 5 — Price:

• Pricing Considerations and Approaches
• New-Product Pricing Strategies
• Market-Skimming Pricing
• Market-Penetration Pricing

Accreditation

Al-Khobraa certified. On completion delegates receive an Al-Khobraa certificate of achievement.

Dates & Venues

Dates	Venue	Delivery	Duration	Fee (USD)
25–29 October 2026	Dubai, UAE	Public	5 days	3,900

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Frequently Asked Questions

What do Al-Khobraa sales and marketing courses cover?

The portfolio covers digital marketing, search engine optimisation (SEO) and social media, brand and product management, marketing strategy and research, B2B and key account selling, sales management, and commercial negotiation — with practical exercises on delegates’ own markets.

Who should attend a sales and marketing course?

These courses suit sales representatives and account managers, sales and commercial managers, marketing officers and brand managers, digital and social media specialists, business development staff, and technical professionals moving into customer-facing roles.

How long are sales and marketing courses, and where are they held?

Most Al-Khobraa sales and marketing courses run over 5 days. The exact duration, dates and city for this course are listed in the dates section on this page. Public sessions run across Saudi Arabia — Riyadh, Jeddah, Al-Khobar, Jubail and Yanbu — as well as regional and international venues, with live virtual classrooms available on request.

What certificate will I receive?

Delegates who complete the course receive an Al-Khobraa certificate of completion, issued by a Saudi-registered training provider. Al-Khobraa also delivers internationally accredited programmes; where a course carries an external awarding body such as PMI, CIPS, ILM or IOSH, that body is named on the course's own page.

Can sales and marketing training be delivered in-house for our team?

Yes. Any Al-Khobraa sales and marketing course can be delivered in-house at your own premises anywhere in Saudi Arabia or the GCC, with the content, dates and language of delivery tailored to your team. Al-Khobraa is an approved HRDF (Hadaf) provider, so eligible Saudi employers can seek training support. Contact us for a quotation.

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