New Product Launch Using Marketing Communication: Proven Strategies and Techniques

Sales & Marketing · 5 Days · Public · Al-Khobraa certified · From USD 3,900

Overview

In our modern world, products are developed, launched, upgraded, and re-launched in record times. Agile Product Management is crucial in gaining a competitive advantage and prospering in the fast-moving and ever-changing times. Product managers need to develop interdisciplinary skills that allow them to work effectively and agilely with diverse groups of colleagues, from innovation to product and sales and marketing.

Learning Objectives

• Examine all aspects of the New Product Development (NPD) process, its importance, and factors influencing stages involved in successful NPD.
• Identify a variety of launch success factors that will improve launch process planning and execution.
• Suggest ways for companies to avoid launch ruts by adopting techniques that appeal to today’s consumers.
• Understand the importance of using media vehicles to ignite the product launch process and increase the viability of the new product.
• Prepare product launch checklists and budgets to overcome roadblocks and smoothen the launch process.

Who Should Attend

This course is designed for professionals working in sales and marketing, as well as those whose responsibilities require a stronger practical grasp of the subject and its application within their organisation.

• Professionals in Brand & Communications
• Sales, marketing and business development staff
• Account and commercial managers

Course Outline

Day 1 — New Product Development

• NPD Definitions and Challenges.
• NPD Objectives and Critical Success Factors.
• NPD Reasons for Success and Failures.
• NPD as a Key Marketing Strategy.

Day 2 — The New Product Development Process

• Idea Generation and Screening.
• Concept Development and Testing.
• Marketing Strategy.
• Business Analysis.

Day 3 — The Product Life Cycle and New Product Launch

• Life Cycle Stages.
• Product Life Cycle Strategies.
• The Phase-Gate Process: Structuring the NPL.
• The Boston Consulting Group Growth Matrix.

Day 4 — New Product Launch: Setting Up the Stage

• Things to Consider Prior to Product Launch.
• The Launch Hurdles.
• Planning Your Media Schedule and Costs.
• Selecting the Launch Team.

Day 5 — New Product Launch: Full Engagement Launch

• Preparing the Press Kit Checklist.
• Product Launch Marketing Budget Toolkit.
• Preparing the Press Release.
• The Product Launch Plan.

Accreditation

Al-Khobraa certified. On completion delegates receive an Al-Khobraa certificate of achievement.

Dates & Venues

Dates	Venue	Delivery	Duration	Fee (USD)
25–29 October 2026	Riyadh, KSA	Public	5 days	3,900

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Frequently Asked Questions

What do Al-Khobraa sales and marketing courses cover?

The portfolio covers digital marketing, search engine optimisation (SEO) and social media, brand and product management, marketing strategy and research, B2B and key account selling, sales management, and commercial negotiation — with practical exercises on delegates’ own markets.

Who should attend a sales and marketing course?

These courses suit sales representatives and account managers, sales and commercial managers, marketing officers and brand managers, digital and social media specialists, business development staff, and technical professionals moving into customer-facing roles.

How long are sales and marketing courses, and where are they held?

Most Al-Khobraa sales and marketing courses run over 5 days. The exact duration, dates and city for this course are listed in the dates section on this page. Public sessions run across Saudi Arabia — Riyadh, Jeddah, Al-Khobar, Jubail and Yanbu — as well as regional and international venues, with live virtual classrooms available on request.

What certificate will I receive?

Delegates who complete the course receive an Al-Khobraa certificate of completion, issued by a Saudi-registered training provider. Al-Khobraa also delivers internationally accredited programmes; where a course carries an external awarding body such as PMI, CIPS, ILM or IOSH, that body is named on the course's own page.

Can sales and marketing training be delivered in-house for our team?

Yes. Any Al-Khobraa sales and marketing course can be delivered in-house at your own premises anywhere in Saudi Arabia or the GCC, with the content, dates and language of delivery tailored to your team. Al-Khobraa is an approved HRDF (Hadaf) provider, so eligible Saudi employers can seek training support. Contact us for a quotation.

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