Measuring Marketing Effectiveness and ROI

Sales & Marketing · 5 Days · Public · Al-Khobraa certified · From USD 3,900

Overview

In today’s economy, it is important that marketing professionals understand how every marketing dollar is being spent and what benefits their marketing campaigns are providing. By tracking their marketing Return on Investment (ROI), companies are able to evaluate the effectiveness of their marketing plan and make specific changes to improve their marketing initiatives. Through interactive group discussion, delegates will discover how to use proven marketing analytics to streamline their marketing efforts and increase profitability.

Learning Objectives

• Describe relevant ways of measuring marketing ROI
• List the necessary elements of a Marketing Plan
• Assess and measure each marketing activity to maximize sales and minimize costs
• Explain how Market Segmentation and Customer Lifetime Value can be used to increase marketing ROI
• Discuss the types of social media marketing options and list the advantages, disadvantages, and limitations of each one

Who Should Attend

The course is designed for professionals who desire to learn practical techniques that will assist them in measuring the Return on Investment generated from their marketing efforts.

• The course is designed for professionals
• Sales and Marketing Managers
• Public Relations Professionals
• Training Professionals
• Sales & Marketing Professionals
• HR Professional

Course Outline

Day 1 — Principles and Best Practices of Measuring Marketing ROI

• Course assessment and learning objectives
• Benefits of measuring marketing ROI
• Assessing your organization’s marketing ROI culture
• Case study: How Leading Companies Assess Marketing ROI

Day 2 — Strategies for Measuring Marketing Performance

• Marketing Plan budget considerations
• How to incorporate ROI measurement into the budgeting process
• Measuring customer satisfaction
• Market Segmentation: Identifying high-value customers

Day 3 — The Value of Social Media and Internet Marketing

• How social media marketing differs from traditional marketing
• Social media marketing tools
• Case study: Social Media Marketing ROI
• Search Engine Optimization strategies

Day 4 — Marketing Performance Measurement to Maximize Growth

• Differences between Strategic and Tactical ROI measures
• Roadblocks to effectively measuring marketing ROI
• Case study: Marketing ROI Challenges and Opportunities
• SWOT Analysis

Day 5 — Leading the Way to Greater Marketing Success

• Practical exercise: Developing a Plan of Action
• Your attitude makes a difference
• Goal-setting strategies for personal and business development
• Time management tips to increase daily productivity

Accreditation

Al-Khobraa certified. On completion delegates receive an Al-Khobraa certificate of achievement.

Dates & Venues

Dates	Venue	Delivery	Duration	Fee (USD)
1–5 November 2026	Dubai, UAE	Public	5 days	3,900

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Frequently Asked Questions

What do Al-Khobraa sales and marketing courses cover?

The portfolio covers digital marketing, search engine optimisation (SEO) and social media, brand and product management, marketing strategy and research, B2B and key account selling, sales management, and commercial negotiation — with practical exercises on delegates’ own markets.

Who should attend a sales and marketing course?

These courses suit sales representatives and account managers, sales and commercial managers, marketing officers and brand managers, digital and social media specialists, business development staff, and technical professionals moving into customer-facing roles.

How long are sales and marketing courses, and where are they held?

Most Al-Khobraa sales and marketing courses run over 5 days. The exact duration, dates and city for this course are listed in the dates section on this page. Public sessions run across Saudi Arabia — Riyadh, Jeddah, Al-Khobar, Jubail and Yanbu — as well as regional and international venues, with live virtual classrooms available on request.

What certificate will I receive?

Delegates who complete the course receive an Al-Khobraa certificate of completion, issued by a Saudi-registered training provider. Al-Khobraa also delivers internationally accredited programmes; where a course carries an external awarding body such as PMI, CIPS, ILM or IOSH, that body is named on the course's own page.

Can sales and marketing training be delivered in-house for our team?

Yes. Any Al-Khobraa sales and marketing course can be delivered in-house at your own premises anywhere in Saudi Arabia or the GCC, with the content, dates and language of delivery tailored to your team. Al-Khobraa is an approved HRDF (Hadaf) provider, so eligible Saudi employers can seek training support. Contact us for a quotation.

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