Market Analysis, Competitive Intelligence And Benchmarking

Sales & Marketing · 5 Days · Public · Al-Khobraa certified · From USD 3,900

Overview

This course has been specially designed to enable delegates to analyse increasingly complex market structures to cope with higher levels of competition and to set targets ad performance measures that are appropriate for these major new challenges as the need to understand how markets, competitors and performance standards are changing is vital to the success of any organization.

Learning Objectives

Who Should Attend

This course is designed for professionals in marketing and business planning, finance professionals, customer relations professionals, and other professionals seeking to strengthen their capability in this area.

Course Outline

Day 1 — Market analysis 1:business-to-business (B2B) products…

Day 2 — Market analysis 2: business-to-consumer (B2C) products…

Day 3 — Competitive intelligence

Day 4 — Benchmarking: what, why and how

Day 5 — Fusion of market/competitor/benchmark data to support…

Accreditation

Al-Khobraa certified. On completion delegates receive an Al-Khobraa certificate of achievement.

Dates & Venues

DatesVenueDeliveryDurationFee (USD)
1–5 November 2026Dubai, UAEPublic5 days3,900

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Frequently Asked Questions

What do Al-Khobraa sales and marketing courses cover?

The portfolio covers digital marketing, search engine optimisation (SEO) and social media, brand and product management, marketing strategy and research, B2B and key account selling, sales management, and commercial negotiation — with practical exercises on delegates’ own markets.

Who should attend a sales and marketing course?

These courses suit sales representatives and account managers, sales and commercial managers, marketing officers and brand managers, digital and social media specialists, business development staff, and technical professionals moving into customer-facing roles.

How long are sales and marketing courses, and where are they held?

Most Al-Khobraa sales and marketing courses run over 5 days. The exact duration, dates and city for this course are listed in the dates section on this page. Public sessions run across Saudi Arabia — Riyadh, Jeddah, Al-Khobar, Jubail and Yanbu — as well as regional and international venues, with live virtual classrooms available on request.

What certificate will I receive?

Delegates who complete the course receive an Al-Khobraa certificate of completion, issued by a Saudi-registered training provider. Al-Khobraa also delivers internationally accredited programmes; where a course carries an external awarding body such as PMI, CIPS, ILM or IOSH, that body is named on the course's own page.

Can sales and marketing training be delivered in-house for our team?

Yes. Any Al-Khobraa sales and marketing course can be delivered in-house at your own premises anywhere in Saudi Arabia or the GCC, with the content, dates and language of delivery tailored to your team. Al-Khobraa is an approved HRDF (Hadaf) provider, so eligible Saudi employers can seek training support. Contact us for a quotation.

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