Internet Marketing and Social Media

Sales & Marketing · 5 Days · Public · Al-Khobraa certified · From USD 3,900

Overview

In a digital world dominated by virtual social interactions, the “Social Media Marketing” course provides you with invaluable skills that are needed more than ever. It’s not enough for established or new businesses to simply publish product posts on Facebook or Twitter; marketers nowadays must command attention, craft relevant informational content that delivers real value, and build a loyal community of engaged followers and prospects.

Learning Objectives

• Reach their buyers directly, establishing a personal link with current and prospective customers.
• Access niche buyers with targeted and effective messages.
• Publish content that people want to read and that search engines reward with high rankings.
• Migrate individual marketing activities to their online marketing.
• Monitor the web for "buzz" about their brand.
• Use tools like blogs, and social networking to enhance their online presence.
• Do a step-by-step approach for building an online marketing strategy and an action plan to create online leadership for their organization.

Who Should Attend

This course is designed for professionals working in sales and marketing, as well as those whose responsibilities require a stronger practical grasp of the subject and its application within their organisation.

• Professionals in Digital Marketing
• Sales, marketing and business development staff
• Account and commercial managers

Course Outline

Day 1 — Marketing on the Web

• The Rules of Web Marketing and Public Relations (PR)
• The Convergence of Marketing and PR on the Web
• Buyers Personas and Reaching your Buyers Directly
• Content Writing that Drives Action

Day 2 — Web Based Communications to Reach Buyers Directly

• You are What you Publish
• Content-Rich Web Sites and Online Media Rooms
• Online News Releases and Reaching the Media
• Blogging for Business and Marketing

Day 3 — Social Marketing and Networking on the Web

• Leveraging Social Media to Engage Customers and Build your Brand
• Hands-on and Practical Approach to Twitter, Facebook and LinkedIn
• Tweeting your Way to Success
• Tools to Engage Customers and Ignite your Business

Day 4 — Developing an Online Marketing Strategy

• Creating an Online Marketing Plan
• Developing Internet Marketing Strategies
• Internet Marketing Campaign
• How to Master Business Social Media to Brand Yourself

Day 5 — Templates and Checklists

• Website Benchmark Scorecard
• Action Plan Worksheet
• Buyer Persona Worksheet
• Internet Marketing Training Follow-up

Accreditation

Al-Khobraa certified. On completion delegates receive an Al-Khobraa certificate of achievement.

Dates & Venues

Dates	Venue	Delivery	Duration	Fee (USD)
15–19 November 2026	Dubai, UAE	Public	5 days	3,900

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Frequently Asked Questions

What do Al-Khobraa sales and marketing courses cover?

The portfolio covers digital marketing, search engine optimisation (SEO) and social media, brand and product management, marketing strategy and research, B2B and key account selling, sales management, and commercial negotiation — with practical exercises on delegates’ own markets.

Who should attend a sales and marketing course?

These courses suit sales representatives and account managers, sales and commercial managers, marketing officers and brand managers, digital and social media specialists, business development staff, and technical professionals moving into customer-facing roles.

How long are sales and marketing courses, and where are they held?

Most Al-Khobraa sales and marketing courses run over 5 days. The exact duration, dates and city for this course are listed in the dates section on this page. Public sessions run across Saudi Arabia — Riyadh, Jeddah, Al-Khobar, Jubail and Yanbu — as well as regional and international venues, with live virtual classrooms available on request.

What certificate will I receive?

Delegates who complete the course receive an Al-Khobraa certificate of completion, issued by a Saudi-registered training provider. Al-Khobraa also delivers internationally accredited programmes; where a course carries an external awarding body such as PMI, CIPS, ILM or IOSH, that body is named on the course's own page.

Can sales and marketing training be delivered in-house for our team?

Yes. Any Al-Khobraa sales and marketing course can be delivered in-house at your own premises anywhere in Saudi Arabia or the GCC, with the content, dates and language of delivery tailored to your team. Al-Khobraa is an approved HRDF (Hadaf) provider, so eligible Saudi employers can seek training support. Contact us for a quotation.

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