How to Handle Difficult Customers and Other Tough Situations

Sales & Marketing · 5 Days · Public · Al-Khobraa certified · From USD 3,900

Overview

How do you cope with challenging customers and situations in the workplace? This workshop sets out to demonstrate how engaging customers properly can benefit both the employee and the customer. Effective customer service can change a company’s reputation for the better. Through this workshop, participants will gain a new perspective on how to react to negative customers and leave the customer satisfied and as a returning customer. Customer service is a necessary position in the job world today. It helps companies give customers what they want and what they need.

Learning Objectives

Who Should Attend

This course is designed for professionals working in sales and marketing, as well as those whose responsibilities require a stronger practical grasp of the subject and its application within their organisation.

Course Outline

Day 1 — WHY ARE SOME CUSTOMERS DIFFICULT?

Day 2 — LIMITED THINKING

Day 3 — QUESTIONS

Day 4 — BUILDING RAPPORT AND EMPATHY

Day 5 — SENSITIVITY AND YOUR STRATEGIES TO DEAL WITH DIFFERENT CUSTOMER TYPES

Accreditation

Al-Khobraa certified. On completion delegates receive an Al-Khobraa certificate of achievement.

Dates & Venues

DatesVenueDeliveryDurationFee (USD)
13–17 September 2026Kuala Lumpur, MalaysiaPublic5 days4,500
6–10 December 2026Riyadh, KSAPublic5 days3,900

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Frequently Asked Questions

What do Al-Khobraa sales and marketing courses cover?

The portfolio covers digital marketing, search engine optimisation (SEO) and social media, brand and product management, marketing strategy and research, B2B and key account selling, sales management, and commercial negotiation — with practical exercises on delegates’ own markets.

Who should attend a sales and marketing course?

These courses suit sales representatives and account managers, sales and commercial managers, marketing officers and brand managers, digital and social media specialists, business development staff, and technical professionals moving into customer-facing roles.

How long are sales and marketing courses, and where are they held?

Most Al-Khobraa sales and marketing courses run over 5 days. The exact duration, dates and city for this course are listed in the dates section on this page. Public sessions run across Saudi Arabia — Riyadh, Jeddah, Al-Khobar, Jubail and Yanbu — as well as regional and international venues, with live virtual classrooms available on request.

What certificate will I receive?

Delegates who complete the course receive an Al-Khobraa certificate of completion, issued by a Saudi-registered training provider. Al-Khobraa also delivers internationally accredited programmes; where a course carries an external awarding body such as PMI, CIPS, ILM or IOSH, that body is named on the course's own page.

Can sales and marketing training be delivered in-house for our team?

Yes. Any Al-Khobraa sales and marketing course can be delivered in-house at your own premises anywhere in Saudi Arabia or the GCC, with the content, dates and language of delivery tailored to your team. Al-Khobraa is an approved HRDF (Hadaf) provider, so eligible Saudi employers can seek training support. Contact us for a quotation.

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