Endorsed Core Marketing and Sales Skills for Business Professionals

Sales & Marketing · 5 Days · Public · Al-Khobraa certified · From USD 3,900

Overview

A recently conducted benchmarking study by McKinsey & Company involving 15,000 employees at more than 140 leading B2B and B2B2C global businesses showed revenue growth at companies with more advanced marketing and sales capabilities tended to be 30 percent greater than the average company within their sector.

Learning Objectives

• Define the scope of marketing and sales and understand their functions and fit in a business organization
• Conduct an effective marketing audit to examine the micro and macro environments of the company in order to build a consistent marketing plan
• Blend and synchronize online and offline campaigns thanks to a clear understanding of the functions and platforms of digital marketing
• Master the selling process and develop sales opportunity plans to maximize sales revenues and profitability
• Develop marketing and sales metrics to measure performance and ensure it is aligned with set objectives and desired results

Who Should Attend

The course will be of interest to a wide range of marketing, PR, communications, sales, and operations professionals. It addresses professionals wishing to understand and build first-time competencies in marketing and sales as well as current practitioners who would like to explore further skills in these disciplines. Target Competencies: Marketing planning Marketing audits Digital marketing The sales process/the buying and selling process Sales opportunity planning Upselling and cross-selling techniques

• Marketing planning
• Marketing audits
• Digital marketing
• The sales process/the buying and selling process
• Sales opportunity planning
• Upselling and cross-selling techniques

Course Outline

Day 1 — Scope of marketing and selling

• Definition and functions of marketing
• Definition and functions of selling
• Differences between marketing and selling
• Selling self-assessment readiness

Day 2 — Core marketing practices

• The marketing mix: setting the scene
• Understanding the marketing environment
• Various marketing analysis techniques: Competition analysis
• Michael Porter analysis

Day 3 — Foundations of digital marketing

• Traditional versus digital marketing
• Major digital marketing platforms for business
• Organic and paid search campaigns
• Auditing your website effectiveness

Day 4 — Core selling practices

• The sales process Prospecting and qualifying
• The pre-approach
• The approach
• Presentation and demonstration

Day 5 — ​Measuring marketing and sales effectiveness

• Suggested sales KPIs and metrics
• Suggested marketing KPIs and metrics
• Creating an effective balanced scorecard

Accreditation

Al-Khobraa certified. On completion delegates receive an Al-Khobraa certificate of achievement.

Dates & Venues

Dates	Venue	Delivery	Duration	Fee (USD)
6–10 December 2026	Muscat, Oman	Public	5 days	4,500

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Frequently Asked Questions

What do Al-Khobraa sales and marketing courses cover?

The portfolio covers digital marketing, search engine optimisation (SEO) and social media, brand and product management, marketing strategy and research, B2B and key account selling, sales management, and commercial negotiation — with practical exercises on delegates’ own markets.

Who should attend a sales and marketing course?

These courses suit sales representatives and account managers, sales and commercial managers, marketing officers and brand managers, digital and social media specialists, business development staff, and technical professionals moving into customer-facing roles.

How long are sales and marketing courses, and where are they held?

Most Al-Khobraa sales and marketing courses run over 5 days. The exact duration, dates and city for this course are listed in the dates section on this page. Public sessions run across Saudi Arabia — Riyadh, Jeddah, Al-Khobar, Jubail and Yanbu — as well as regional and international venues, with live virtual classrooms available on request.

What certificate will I receive?

Delegates who complete the course receive an Al-Khobraa certificate of completion, issued by a Saudi-registered training provider. Al-Khobraa also delivers internationally accredited programmes; where a course carries an external awarding body such as PMI, CIPS, ILM or IOSH, that body is named on the course's own page.

Can sales and marketing training be delivered in-house for our team?

Yes. Any Al-Khobraa sales and marketing course can be delivered in-house at your own premises anywhere in Saudi Arabia or the GCC, with the content, dates and language of delivery tailored to your team. Al-Khobraa is an approved HRDF (Hadaf) provider, so eligible Saudi employers can seek training support. Contact us for a quotation.

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