Developing Marketing Strategy Training

Sales & Marketing · 5 Days · Public · Al-Khobraa certified · From USD 3,900

Overview

An intensive program that focuses on the planning and implementation of marketing strategies to ensure business unit and organization success. Participants will learn how to align marketing opportunities to their organization’s strategic objectives by analyzing internal and external market forces.

Learning Objectives

• Briefly explain marketing fundamentals and how marketing relates to business objectives and sales.
• Explain how to assess the current market situation and a company’s position in the marketplace.
• Predict likely trends that will impact the company’s products and/or services.
• Find ways to design creative and effective marketing strategies.
• Describe how to ensure the successful implementation of a marketing plan.

Who Should Attend

This course is designed for marketing managers, product managers with at least 5 years' experience, and other professionals seeking to strengthen their capability in this area.

• Marketing managers
• Product managers with at least 5 years' experience
• Professionals in Marketing Strategy

Course Outline

Day 1 — Marketing, what’s it all about

• How marketing relates to sales and the strategic plan.
• The marketing mix and marketing tools.

Day 2 — Developing a competitive strategy

• Legislation.
• The strategic planning model.

Day 3 — A creative approach to marketing

• Assessing the market and company.
• Setting assumptions and objectives.

Day 4 — The steps and decision-making process for developing…

• Planning the implementation.
• Writing and reviewing a marketing plan.

Day 5 — Implementing the marketing plan

• Coordinating and monitoring the marketing effort.
• Adapting the marketing strategy.

Accreditation

Al-Khobraa certified. On completion delegates receive an Al-Khobraa certificate of achievement.

Dates & Venues

Dates	Venue	Delivery	Duration	Fee (USD)
20–24 September 2026	Baku, Azerbaijan	Public	5 days	4,950
22–26 November 2026	Riyadh, KSA	Public	5 days	3,900

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Frequently Asked Questions

What do Al-Khobraa sales and marketing courses cover?

The portfolio covers digital marketing, search engine optimisation (SEO) and social media, brand and product management, marketing strategy and research, B2B and key account selling, sales management, and commercial negotiation — with practical exercises on delegates’ own markets.

Who should attend a sales and marketing course?

These courses suit sales representatives and account managers, sales and commercial managers, marketing officers and brand managers, digital and social media specialists, business development staff, and technical professionals moving into customer-facing roles.

How long are sales and marketing courses, and where are they held?

Most Al-Khobraa sales and marketing courses run over 5 days. The exact duration, dates and city for this course are listed in the dates section on this page. Public sessions run across Saudi Arabia — Riyadh, Jeddah, Al-Khobar, Jubail and Yanbu — as well as regional and international venues, with live virtual classrooms available on request.

What certificate will I receive?

Delegates who complete the course receive an Al-Khobraa certificate of completion, issued by a Saudi-registered training provider. Al-Khobraa also delivers internationally accredited programmes; where a course carries an external awarding body such as PMI, CIPS, ILM or IOSH, that body is named on the course's own page.

Can sales and marketing training be delivered in-house for our team?

Yes. Any Al-Khobraa sales and marketing course can be delivered in-house at your own premises anywhere in Saudi Arabia or the GCC, with the content, dates and language of delivery tailored to your team. Al-Khobraa is an approved HRDF (Hadaf) provider, so eligible Saudi employers can seek training support. Contact us for a quotation.

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