Customer Relationship Management: CRM Strategic Roadmap

Sales & Marketing · 5 Days · Public · Al-Khobraa certified · From USD 4,500

Overview

Customer Relationship management is the strongest and the most efficient approach in maintaining and creating relationships with customers. Customer relationship management is not only pure business but also ideate strong. Personal bonding within people. The development of this type of bonding drives the business to new levels of success.

Learning Objectives

• Articulate why Customer Relationship Management (CRM) is essential for attracting, retaining and growing loyal customers
• Determine the uses and objectives of a CRM system
• Recognize best practices in implementing a CRM strategy
• Apply CRM for improving marketing, sales, customer service, and customer contact
• Use Social CRM to drive collaboration among salespeople to increase their effectiveness
• Appreciate different approaches to CRM that are best suited to their organizations’ culture

Who Should Attend

This workshop is designed especially for supervisors, and managers responsible for applying CRM and wish to explore CRM methods and applications.

• Professionals in Customer Experience
• Sales, marketing and business development staff
• Account and commercial managers

Course Outline

Day 1 — Definitions of CRM

• Defining CRM and its Importance to Companies
• Customer Loyalty and Optimizing Customer Experience
• The Life Time Value of a Customer
• CRM Mistakes and Blind Spots

Day 2 — CRM and Customer Service

• Call Center and Customer Care
• Customer Satisfaction Measurement
• Customer Service Checklist for Success
• Customer Service Training

Day 3 — Sales Force Automation

• Activity, Contact and Lead Management
• Knowledge Management
• Business Training for SalesForce
• Exposure to Applications for Sales Force Automation

Day 4 — Planning CRM Programs

• Developing a CRM Strategy
• CRM Business Plan
• Cost Justifying CRM
• Choosing CRM Tools and Suppliers

Day 5 — Managing a CRM Project

• Implementation Checklist
• CRM Roadblocks and Saboteurs
• Looking toward the Future
• CRM Training Program and Customer Loyalty

Accreditation

Al-Khobraa certified. On completion delegates receive an Al-Khobraa certificate of achievement.

Dates & Venues

Dates	Venue	Delivery	Duration	Fee (USD)
11–15 October 2026	Doha, Qatar	Public	5 days	4,500

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Frequently Asked Questions

What do Al-Khobraa sales and marketing courses cover?

The portfolio covers digital marketing, search engine optimisation (SEO) and social media, brand and product management, marketing strategy and research, B2B and key account selling, sales management, and commercial negotiation — with practical exercises on delegates’ own markets.

Who should attend a sales and marketing course?

These courses suit sales representatives and account managers, sales and commercial managers, marketing officers and brand managers, digital and social media specialists, business development staff, and technical professionals moving into customer-facing roles.

How long are sales and marketing courses, and where are they held?

Most Al-Khobraa sales and marketing courses run over 5 days. The exact duration, dates and city for this course are listed in the dates section on this page. Public sessions run across Saudi Arabia — Riyadh, Jeddah, Al-Khobar, Jubail and Yanbu — as well as regional and international venues, with live virtual classrooms available on request.

What certificate will I receive?

Delegates who complete the course receive an Al-Khobraa certificate of completion, issued by a Saudi-registered training provider. Al-Khobraa also delivers internationally accredited programmes; where a course carries an external awarding body such as PMI, CIPS, ILM or IOSH, that body is named on the course's own page.

Can sales and marketing training be delivered in-house for our team?

Yes. Any Al-Khobraa sales and marketing course can be delivered in-house at your own premises anywhere in Saudi Arabia or the GCC, with the content, dates and language of delivery tailored to your team. Al-Khobraa is an approved HRDF (Hadaf) provider, so eligible Saudi employers can seek training support. Contact us for a quotation.

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