CoursesSales & MarketingAdvanced Digital Marketing Certificate
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Advanced Digital Marketing Certificate

The Advanced Digital Marketing course discusses and demonstrates advanced concepts and techniques in digital marketing for participants with some previous experience in digital marketing. Participants will utilize a variety of case studies and exercises to develop the essential skills needed to create and implement advanced digital and social media strategies. Topics covered include conversion tracking on social media, Conversion Rate Optimization (CRO), advanced search engine optimization (SEO) techniques, utilizing AdRoll, and influencer and affiliate marketing. The “Certificate in Advanced Digital Marketing” course aims to equip candidates with the practical skills to operate all the elements of online communication, advertising, and engagement with targeted stakeholders. It provides practical knowledge, useful tools, and professional skills allowing candidates to plan, create, manage, and implement powerful and effective digital marketing strategies. Get ready to learn from renowned digital consultants and industry experts with a proven track record of success and acquire all the necessary elements to succeed in today’s highly competitive internet marketing space.

Alkhobraa
Examined Program

Alkhobraa Certified Programme

Earn professional credits recognized by leading international accreditation bodies.

Duration:5 Days
Delivery:Classroom / Virtual
Language:English
Certificate:Yes
Registration Hub

Upcoming Scheduled Dates

Kuala Lumpur

Malaysia

Public
27 September – 1 October 2026
Alkhobraa Centre
Fee per Delegate
USD4,500

Tunisia

Public
1–5 November 2026
Alkhobraa Centre
Fee per Delegate
USD5,000
Don't see a date that works? Request In-House
Target Audience

Who Should Attend
This Course?

This course is designed for digital, sales, marketing, and media professionals; as well as webmasters, web developers, key managers, and any business persons with previous experience in digital and social media marketing who are seeking to take their digital skills to the next level. Target Competencies: Social media advertising techniques Paid and organic search techniques Display and retargeting Influencers and affiliate marketing

Professional Roles
Social media advertising techniquesPaid and organic search techniquesDisplay and retargetingInfluencers and affiliate marketing
Training Map

Course Agenda

An intensive, modular curriculum designed for deep professional proficiency and alignment with international industry standards recognized in Saudi Arabia.

Key Questions & Elements to be Covered
Strategic thinking for advanced digital marketers
Introduction to CRO
From reach to conversion: Key metrics on the path to conversion
The fundamentals of A/B testing
A/B testing case studies
A/B testing software/tools
Live website critique: an overview of 5 websites and how to optimize them for conversions
Google Analytics refresher
How goals work in Google Analytics
Setting up goals in Google Analytics using URL triggers
Setting up goals in Google Analytics using code
Linking AdWords to Google Analytics
Setting up conversion tracking on Google AdWords
Analyzing AdWords campaigns in Google Analytics

Need a tailored curriculum?

We can customize the agenda to match your assets, operational challenges, and sector-specific Saudi requirements.