Advanced Marketing Strategy
Too often in business, ‘Marketing’, is just an impressive title for sales, or else it is just the creation of fancy advertising. Yet in truth, marketing is a sophisticated and powerful methodology for conducting and growing a business. Consider this - How are Prada able to sell handbags to women for many hundreds of dollars when any visit to the market will get a bag for carrying your possession for only a few dollars (indeed, most supermarkets will give you a plastic bag for free!). How are Ferrari able to command prices of hundreds of thousands of dollars for their cars when a few hundred dollars will buy a car that will successfully take you from ‘A’ to ‘B’? The answer? Marketing. The discipline of marketing will enable you to build powerful brands that command a place within the psyche of your customers. Executed well, marketing can have a profound effect on your bottom line and can enable your organization to grow exponentially, even in very difficult trading conditions. Done poorly, marketing will waste a lot of money and frustrate your salespeople and your executive team. The purpose of this workshop is to enable you to systematically adopt, employ, and execute proven marketing strategies that will help you to build enduring and powerful brands. It will provide an overview of the marketing process with a suite of tools, models, and theories and will then move on to the practical application and execution of the tools & techniques required for a winning marketing strategy.
Alkhobraa Certified Programme
احصل على اعتماد مهني معترف به من كبرى الجهات الدولية.
المواعيد المجدولة القادمة
Dubai
UAE
Istanbul
Turkey
من يجب أن يحضر
هذه الدورة؟
Anyone who is responsible for the supervision, management, or coaching of salespeople, or those on the ‘Fast-track’ to management. Experienced Sales Professionals who want to learn new and exciting techniques for driving results forward, even in teams that ‘have seen it all’. Individuals who have some experience at the supervisor/manager level and are ready to take more management responsibilities. Individuals who are being groomed to make the transition from supervision to either a manager or leader of change. Individuals who need a deeper understanding of what drives individual behavior and group dynamics. Individuals who need to hone their coaching skills to produce results. Sales Leaders who are looking to improve their managerial knowledge and skills, and have been called to lead a change initiative. Individuals who are already Marketing Professionals who would like to formalize their thinking and strategies along proven, strategic lines. Those who are new to the marketing function or moving across from other disciplines within the company, as well as people with some sales experience but who have had no formal marketing training. Individuals who would like to improve and change the way they address and make offerings to their markets. Those looking for greater returns on their current investments. Business Professionals who need to break out of the ‘Commodity Trap’ and give a positive differentiation to their company, services, products and offerings. Leaders who are looking to improve their marketing knowledge and skills.
جدول الدورة
منهج مكثَّف ومتعدد الوحدات، مصمَّم لتحقيق الإتقان المهني العميق والتوافق مع المعايير الصناعية الدولية المعتمدة في المملكة العربية السعودية.
هل تحتاج إلى منهج مُخصَّص؟
يمكننا تخصيص الجدول ليتوافق مع أصولك وتحدياتك التشغيلية والمتطلبات القطاعية في المملكة العربية السعودية.