الدوراتSales & MarketingAdvanced Digital Marketing Certificate
Sales & Marketingمعتمدالأكثر طلباً

Advanced Digital Marketing Certificate

The Advanced Digital Marketing course discusses and demonstrates advanced concepts and techniques in digital marketing for participants with some previous experience in digital marketing. Participants will utilize a variety of case studies and exercises to develop the essential skills needed to create and implement advanced digital and social media strategies. Topics covered include conversion tracking on social media, Conversion Rate Optimization (CRO), advanced search engine optimization (SEO) techniques, utilizing AdRoll, and influencer and affiliate marketing. The “Certificate in Advanced Digital Marketing” course aims to equip candidates with the practical skills to operate all the elements of online communication, advertising, and engagement with targeted stakeholders. It provides practical knowledge, useful tools, and professional skills allowing candidates to plan, create, manage, and implement powerful and effective digital marketing strategies. Get ready to learn from renowned digital consultants and industry experts with a proven track record of success and acquire all the necessary elements to succeed in today’s highly competitive internet marketing space.

Alkhobraa
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Alkhobraa Certified Programme

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المدة:5 Days
طريقة التقديم:Classroom / Virtual
اللغة:English
الشهادة:Yes
مركز التسجيل

المواعيد المجدولة القادمة

Kuala Lumpur

Malaysia

Public
27 September – 1 October 2026
Alkhobraa Centre
الرسوم لكل مشارك
USD4,500

Tunisia

Public
1–5 November 2026
Alkhobraa Centre
الرسوم لكل مشارك
USD5,000
الفئة المستهدفة

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هذه الدورة؟

This course is designed for digital, sales, marketing, and media professionals; as well as webmasters, web developers, key managers, and any business persons with previous experience in digital and social media marketing who are seeking to take their digital skills to the next level. Target Competencies: Social media advertising techniques Paid and organic search techniques Display and retargeting Influencers and affiliate marketing

الأدوار المهنية
Social media advertising techniquesPaid and organic search techniquesDisplay and retargetingInfluencers and affiliate marketing
خريطة التدريب

جدول الدورة

منهج مكثَّف ومتعدد الوحدات، مصمَّم لتحقيق الإتقان المهني العميق والتوافق مع المعايير الصناعية الدولية المعتمدة في المملكة العربية السعودية.

المحاور والأسئلة الرئيسية التي ستُغطَّى
Strategic thinking for advanced digital marketers
Introduction to CRO
From reach to conversion: Key metrics on the path to conversion
The fundamentals of A/B testing
A/B testing case studies
A/B testing software/tools
Live website critique: an overview of 5 websites and how to optimize them for conversions
Google Analytics refresher
How goals work in Google Analytics
Setting up goals in Google Analytics using URL triggers
Setting up goals in Google Analytics using code
Linking AdWords to Google Analytics
Setting up conversion tracking on Google AdWords
Analyzing AdWords campaigns in Google Analytics

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يمكننا تخصيص الجدول ليتوافق مع أصولك وتحدياتك التشغيلية والمتطلبات القطاعية في المملكة العربية السعودية.