{"course":{"slug":"certified-marketing-professional-program","title":"Certified Marketing Professional Program","categorySlug":"sales-marketing","category":"Sales & Marketing","duration":"4 Days","mode":"Public","price":"3,900","description":"With competition increasing every day and the mounting pressures that characterize tough economic times, you need proven marketing techniques to generate demand for your products and services.","accreditation":"Alkhobraa","featured":false,"trending":false,"tagColor":"","imported":true,"sessions":[{"startDate":"2026-08-09","endDate":"2026-08-12","durationDays":4,"deliveryType":"Public","city":"Riyadh","country":"KSA","price":"3,900"},{"startDate":"2026-12-13","endDate":"2026-12-16","durationDays":4,"deliveryType":"Public","city":"Dubai","country":"UAE","price":"3,900"}],"detail":{"whoShouldAttend":{"description":"This course is designed for professionals working in sales and marketing, as well as those whose responsibilities require a stronger practical grasp of the subject and its application within their organization.","roles":["Professionals in Marketing Strategy","Sales, marketing and business development staff","Account and commercial managers"],"stat":{"number":"","label":""}},"agenda":[{"day":"Day 1","title":"Marketing concepts","description":"","topics":["Marketing management defined","Evolution of the marketing concept","Differences between marketing and selling","Setting the scene: the marketing mix"]},{"day":"Day 2","title":"Marketing planning","description":"","topics":["Understanding the marketing environment","Various marketing analysis techniques","'PEDSTLE' analysis","'SWOT' analysis"]},{"day":"Day 3","title":"Marketing planning","description":"","topics":["Marketing communication and campaigns","Elements of the communication process","Steps in creating a promotional campaign","The goals and tasks of promotion"]},{"day":"Day 4","title":"Marketing research","description":"","topics":["Marketing research defined","The marketing research process","Secondary and primary data","Questionnaire design"]}],"faqs":[{"q":"How long is the course?","a":"4 days."},{"q":"Where is the course held?","a":"In person across Dubai, UAE, Riyadh, KSA and other locations."},{"q":"How much does it cost?","a":"USD 3,900 per participant."}]}},"slim":{"slug":"certified-marketing-professional-program","title":"Certified Marketing Professional Program","categorySlug":"sales-marketing","category":"Sales & Marketing","duration":"4 Days","mode":"Public","price":"3,900","description":"With competition increasing every day and the mounting pressures that characterize tough economic times, you need proven marketing techniques to generate demand for your products and services.","titleAr":"برنامج محترف التسويق المعتمد","descriptionAr":"مع تزايد المنافسة يومياً والضغوط المتصاعدة في الأوقات الاقتصادية الصعبة، تحتاج إلى أساليب تسويق مجرّبة لتوليد الطلب على منتجاتك وخدماتك.","accreditation":"Alkhobraa","featured":false,"trending":false,"draft":false,"thin":true,"tagColor":"","sessions":[{"startDate":"2026-08-09","endDate":"2026-08-12","durationDays":4,"deliveryType":"Public","city":"Riyadh","country":"KSA","price":"3,900"},{"startDate":"2026-12-13","endDate":"2026-12-16","durationDays":4,"deliveryType":"Public","city":"Dubai","country":"UAE","price":"3,900"}]}}