Oil, Gas & Petroleum · 5 Days · Public · Al-Khobraa certified · From USD 3,900
Overview
No matter how experienced a Petroleum sector manager or supervisor you may be, the ability to market your business is the one attribute that will help to differentiate you from others in your role. Equally importantly, learning how to be a better marketer will enable you to progress in your career, while permitting your organization to gain the maximum benefit from your skills within the petroleum, oil and gas sectors. But, being able to make effective marketing decisions isn’t just about choosing a ‘Yes’ or a ‘No’ based on the information in front of you.
Learning Objectives
Devise and implement a fully-featured petroleum sector-specific marketing strategy
Understand the economic drivers affecting the international petroleum market
Use a portfolio of marketing tools to deliver a cogent message
Be familiar with how the media works
Gain a competitive edge in the fast-evolving petroleum, oil and gas marketplace
Who Should Attend
This training course is suitable for a wide range of professionals but will greatly benefit:
Existing personnel
Marketing staff
Staff
Course Outline
Day 1 — The Petroleum Sector – A Marketing Overview
The basics of marketing petroleum products, including market dynamics and distribution channels
Petroleum marketing overview – the key participants and infrastructures
Commonly-marketed products and the issues & challenges affecting them
Who to market to, defining your message, customer segments, and their needs & expectations
Day 2 — Retail and Wholesale Marketing in the Petroleum Sector
How retailers market various petroleum products to their customers
The AIDA model in relation to the petroleum sector
Refining and highlighting your key brand differentiators
How segmentation and positioning are critical to petroleum sector marketing success
Day 3 — Matching Petroleum Sector Marketing to Micro and Macro-Economics
The macroeconomic environment – why it matters to the petroleum sector
Worldwide demand and pricing for petroleum products
How to analyze the market and evaluate the impact of trends on future development
Conducting a PESTEL analysis – the how and why of your marketplace
Day 4 — The Rise of Digital Marketing in the Petroleum Sector
Digital Marketing – a definition and petroleum sector-specific explanation
How to use digital and traditional in an integrated petroleum sector campaign
Integrating your various social media platforms to maximize reach across the petroleum sector
Dealing with customer, supplier and other industry stakeholder complaints on social media
Day 5 — Putting Your Plan into Practice
What to do if things go wrong – how to handle a crisis within the petroleum sector
Liaising with journalists and thought leaders
Planning ahead – implementing your oil & gas-specific strategy
Broadcast media versus printed versus online – integrating your coverage
Accreditation
Al-Khobraa certified. On completion delegates receive an Al-Khobraa certificate of achievement.
What do Al-Khobraa oil, gas and petroleum courses cover?
The portfolio spans the full value chain: upstream exploration, drilling and well control; midstream processing, pipelines and gas treatment; and downstream refining and petrochemicals — plus process safety management (PSM), HAZOP studies, corrosion control and plant operations. Trainers are practitioners from the sector.
Who should attend an oil, gas and petroleum course?
These courses suit process, production and petroleum engineers, plant and field operators and supervisors, maintenance and inspection staff, HSE and process safety professionals, and technical or commercial staff joining the sector from another industry.
How long are oil, gas and petroleum courses, and where are they held?
Most Al-Khobraa oil, gas and petroleum courses run over 5 days. The exact duration, dates and city for this course are listed in the dates section on this page. Public sessions run across Saudi Arabia — Riyadh, Jeddah, Al-Khobar, Jubail and Yanbu — as well as regional and international venues, with live virtual classrooms available on request.
What certificate will I receive?
Delegates who complete the course receive an Al-Khobraa certificate of completion, issued by a Saudi-registered training provider. Al-Khobraa also delivers internationally accredited programmes; where a course carries an external awarding body such as PMI, CIPS, ILM or IOSH, that body is named on the course's own page.
Can oil, gas and petroleum training be delivered in-house for our team?
Yes. Any Al-Khobraa oil, gas and petroleum course can be delivered in-house at your own premises anywhere in Saudi Arabia or the GCC, with the content, dates and language of delivery tailored to your team. Al-Khobraa is an approved HRDF (Hadaf) provider, so eligible Saudi employers can seek training support. Contact us for a quotation.