Effective Corporate Communication for the Oil and Gas Industries

Oil, Gas & Petroleum · 5 Days · Public · Al-Khobraa certified · From USD 3,900

Overview

This training course is designed to help Communications, PR and Marketing professionals to audit their current practice and measure its effectiveness in a changing marketplace. Since the Cluetrain Manifesto predicted changes in the way that markets and consumers would behave, communications/PR and marketing have converged.

Learning Objectives

• Develop content that showcases why you are the choice for your potential customers
• Build your company personality to help engage with your key audiences
• Achieve measurable results such as donations, purchases, or subscriptions
• Measure your results including influencer mentions, product inquiries, and sales
• Create a Communications Plan
• Develop audience centered stakeholder maps

Who Should Attend

This Corporate Communications training course is suitable to a wide range of professionals in communication and marketing but will greatly benefit: Corporate Communications Practitioners / Managers Public Relations Officers / Managers Marketing Officers & or Managers

• Corporate Communications Practitioners / Managers
• Public Relations Officers / Managers
• Marketing Officers & or Managers

Course Outline

Day 1 — The Ne w Rules of Marketing and Communications

• The Digital Revolution and Today’s Media Environment
• The Revolution in Consumer Behavior
• The Psychology of Persuasion
• Public Relations, Communications and Marketing Trends

Day 2 — Stakeholders, Segmentation and Personas

• Stakeholder Analysis and Mapping
• Segmenting Your Audiences
• Creating Audience Personas
• Connecting with Stakeholders – multi-channel communications

Day 3 — Convergence of Social and Traditional Media

• Influencer Marketing
• Champions and Opinion Formers
• Thought Leadership and Blogging
• Search Engine Marketing

Day 4 — Creating Content that Works

• Creating a Message House
• Storytelling and Identity
• Corporate Identity, Tone and Style
• Content Calendars and Evergreen Content

Day 5 — Evaluation, Analysis, Planning and Strategy

• Output - Out-take and Outcomes - a systematic approach to evaluation
• The Planning Cycle
• Evidence-based Analysis
• The Placemat Approach to Strategy

Accreditation

Al-Khobraa certified. On completion delegates receive an Al-Khobraa certificate of achievement.

Dates & Venues

Dates	Venue	Delivery	Duration	Fee (USD)
27–31 December 2026	Dubai, UAE	Public	5 days	3,900
28 December – 1 January 2027	Botswana, Southern Africa	Public	5 days	4,500

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Frequently Asked Questions

What do Al-Khobraa oil, gas and petroleum courses cover?

The portfolio spans the full value chain: upstream exploration, drilling and well control; midstream processing, pipelines and gas treatment; and downstream refining and petrochemicals — plus process safety management (PSM), HAZOP studies, corrosion control and plant operations. Trainers are practitioners from the sector.

Who should attend an oil, gas and petroleum course?

These courses suit process, production and petroleum engineers, plant and field operators and supervisors, maintenance and inspection staff, HSE and process safety professionals, and technical or commercial staff joining the sector from another industry.

How long are oil, gas and petroleum courses, and where are they held?

Most Al-Khobraa oil, gas and petroleum courses run over 5 days. The exact duration, dates and city for this course are listed in the dates section on this page. Public sessions run across Saudi Arabia — Riyadh, Jeddah, Al-Khobar, Jubail and Yanbu — as well as regional and international venues, with live virtual classrooms available on request.

What certificate will I receive?

Delegates who complete the course receive an Al-Khobraa certificate of completion, issued by a Saudi-registered training provider. Al-Khobraa also delivers internationally accredited programmes; where a course carries an external awarding body such as PMI, CIPS, ILM or IOSH, that body is named on the course's own page.

Can oil, gas and petroleum training be delivered in-house for our team?

Yes. Any Al-Khobraa oil, gas and petroleum course can be delivered in-house at your own premises anywhere in Saudi Arabia or the GCC, with the content, dates and language of delivery tailored to your team. Al-Khobraa is an approved HRDF (Hadaf) provider, so eligible Saudi employers can seek training support. Contact us for a quotation.

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