AI, Technology & Digital · 5 Days · Public · Al-Khobraa certified · From USD 3,900
Overview
The evolution from paper-based to electronic processes, and now to digital, is part of the natural change which is happening across all industries. As it was impossible for an organization to continue operating with papers without using computers, the Internet, and electronic forms in the late 20th century, it is now impossible for organizations to survive and succeed without moving into a digital economy in this century.
Learning Objectives
Help you earn credibility and respect in your field
Separate you from the crowd of uncertified experts
Open more opportunities for advancement
Increase your earning potential
Prove your willingness to invest in your own development
Demonstrate your commitment to your profession
Improve your transformation skills and knowledge
Build confidence in your knowledge of the profession
Help you manage large-scale transformation more successfully
Position you to guide and advise senior managers and leaders
Establish you on a high-potential digital economy career path
Understand the true concept of digital transformation with all related new emerging digital technologies and the impact on organizations in the digital era
Discover the guiding principles of the THRIVE approach to undertake the digital transformation
Explore and analyze all new possible digital business models and platforms, with reference to existing examples from a range of industries
Learn the transformation roadmap and its detailed 10 phases, including strategic planning and execution
Assessing digital technologies and identifying those that will help the organization address marketplace challenges and customer needs
Introducing digital technologies into the organization with the support of leadership and so they are accepted by employees
Using social media and digital to resolve customer problems and build conversations and on-going relationships around brand, products, and service
Developing deep customer and employee insights through the analysis of digital data
Managing brand identity and reputation online through marketing and PR campaigns that deliver business benefits
Engaging employees through social media and building a collaborative and high-performance internal culture
Effectively measuring digital outcomes and demonstrating the benefits to leadership.
Who Should Attend
This course is designed for professionals working in technology and digital transformation, as well as those whose responsibilities require a stronger practical grasp of the subject and its application within their organization.
Professionals in Digital Transformation
IT, data and digital professionals
Analysts and technical specialists
Course Outline
Day 1 — The Concept of Digital Transformation
Concept
Definition
Value and impacts
Digital transformation – why, what, and how
Day 2 — New Values and New Digital Business Models
Offering value
Price value
Digital customer experience value
Platform and business models value
Day 3 — REPUTATION, BRANDING & PUBLIC RELATIONS Developing and Managing Brand Identity Online
Elements of a brand: logo block, strapline, typefaces, typography, colors, tone of voice, photographic style, grids
Reproducing the brand online: words, images, design, video, audio
Maintaining brand identity: putting your culture and identity into words, explaining the brand to different audiences
Policing the brand online: ensuring consistency, finding champions to keep you on-brand
Day 4 — EMPLOYEE ENGAGEMENT Introducing Social Media for Internal Collaboration
Pros and cons of the most popular social media apps for employee engagement
Ensuring apps become well used and useful
Providing training so employees have the knowledge and confidence to use social media apps
Management tools to ensure employees use social media responsibly
Day 5 — Applying the Value Approach of Digital Transformation
Using products and/or services, price, customer experience, and platforms for the transformation
What do Al-Khobraa AI, technology and digital courses cover?
The portfolio covers cyber security, data analytics and data science, artificial intelligence (AI) and machine learning, Power BI and Excel for analysis, digital transformation and IT governance. Courses are applied — delegates work with real datasets and tools rather than slideware.
Who should attend an AI, technology or digital course?
These courses suit IT and cyber security staff, data and business analysts, engineers and operations professionals who work with plant or business data, digital transformation teams, and managers who commission or govern technology projects. Foundation-level courses assume no programming background.
How long are AI, technology and digital courses, and where are they held?
Most Al-Khobraa AI, technology and digital courses run over 5 days. The exact duration, dates and city for this course are listed in the dates section on this page. Public sessions run across Saudi Arabia — Riyadh, Jeddah, Al-Khobar, Jubail and Yanbu — as well as regional and international venues, with live virtual classrooms available on request.
What certificate will I receive?
Delegates who complete the course receive an Al-Khobraa certificate of completion, issued by a Saudi-registered training provider. Al-Khobraa also delivers internationally accredited programs; where a course carries an external awarding body such as PMI, CIPS, ILM or IOSH, that body is named on the course's own page.
Can AI, technology and digital training be delivered in-house for our team?
Yes. Any Al-Khobraa AI, technology and digital course can be delivered in-house at your own premises anywhere in Saudi Arabia or the GCC, with the content, dates and language of delivery tailored to your team. Al-Khobraa is an approved HRDF (Hadaf) provider, so eligible Saudi employers can seek training support. Contact us for a quotation.